Stephen Sakach, Founder and CEO of Zero Company, on how to audit your humanity in marketing: purpose under pressure, data versus intuition, and AI with heart.
Stephen Sakach, Founder and CEO of Zero Company, joins host Michelle Brasfield on The Bliss Business Podcast to explain how to audit your humanity, not just your data, when you market with purpose and empathy.
Watch to learn:
• Why Stephen says purpose and empathy are "not just soft, it's profitable"
• How Dove, Target and Costco show what purpose looks like under pressure
• Two client stories where intuition got ahead of the data
• Why he wants kindness systemized into AI before it scales disconnection
• How marketers can help translate a company's soul into business
Stephen's rule when you are not sure what to do: "just try and do the loving thing."
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-bringing-purpose-and-empathy-into-marketing-2/
Guest profile: https://www.theblisspodcast.com/guests/stephen-sakach/
Read the recap: https://www.theblisspodcast.com/blog/when-love-becomes-a-business-system/