Dan Wheeler, CMO of K9 Resorts, explains customer tornado marketing: why the funnel is outdated and how brands show up across a non-linear customer journey.
Dan Wheeler, Chief Marketing Officer at K9 Resorts, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain customer tornado marketing: why the funnel is outdated and how a luxury pet care brand shows up across a non-linear journey.
Watch to learn:
• Why customer tornado marketing replaces the textbook funnel
• How K9 Resorts balances sprints (performance marketing) with marathons (brand storytelling)
• What two weeks inside the resorts taught Dan about nervous first-time customers
• Why "healthy, happy and loved" beats talking about cleaners and HVAC
• How a franchisee's first-time customer walking in proves marketing's value
Dan Wheeler: "I think it's more like a customer tornado."
Watch the full conversation, listen to the episode, or explore the series:
Episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-customer-connection-in-a-data-driven-world-2/
Guest profile: https://www.theblisspodcast.com/guests/dan-wheeler/
Series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
Learn more about K9 Resorts at k9resorts.com.