Ashley Wright of Plantista on building a customer advisory board from day one: first five customers, stock seats, and quarterly votes on the product roadmap.
Ashley Wright, Founder and CEO of Plantista, joins The Bliss Business Podcast to talk about building a customer advisory board from day one, and why she never assumes she knows what customers need.
Watch to learn:
• How Plantista invited its first five customers onto a customer advisory board, with a little stock and 10 to 20 hours a quarter
• Why Ashley says data can tell whatever story you want it to tell, and what cook-alongs at General Mills taught her instead
• Why she asks everyone on the team, even short-term contractors, "what are we missing?"
• How aligning incentives keeps cross-functional teams from fighting over credit
• Why she calls AI a conduit that opens the door to creativity and connection for independent garden centers
Ashley also explains why Plantista scales the expertise of top landscape designers instead of letting AI invent its own.
Listen to the full episode: https://www.theblisspodcast.com/innovative-work-models-for-the-future-with-ashley-wright/
Guest profile: https://www.theblisspodcast.com/guests/ashley-wright/
Learn more about Plantista at plantista.ai.