Lindsey McFadden, CMO of Stretch Zone, on singular focus brand strategy: why one clear service anchors every campaign and what a flat New Year push taught her.
Lindsey McFadden, Chief Marketing Officer at Stretch Zone, joins The Bliss Business Podcast's Marketing With Purpose Kit to break down singular focus brand strategy: how one clear service anchors every campaign in a business with over 400 locations.
Watch to learn:
• Why Lindsey says Stretch Zone does "one thing and one thing only"
• What a flat New Year campaign called Jumpstart revealed about timing and big-chain ad budgets
• How a daily stand-up call kept a franchise network informed in 2019
• Why her team spent a "giant exercise in definitions" fixing what a member and a lead mean
• How a quarterly "keep, kill, and combine" check-in keeps a marketing team engaged
Lindsey McFadden: "people want to interact before they transact."
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-customer-connection-in-a-data-driven-world-1/
Guest profile: https://www.theblisspodcast.com/guests/lindsey-mcfadden/
Series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
Learn more about Stretch Zone at stretchzone.com.