Is the funnel broken? Liane Caruso, Fractional CMO at IMAGE Studios, on why top-of-funnel awareness still matters and how franchisees learn to see it.
Liane Caruso, Fractional CMO at IMAGE Studios, joins The Bliss Business Podcast's Marketing With Purpose Kit to ask a question many marketers are debating: is the funnel broken? Her answer comes from a franchise system of more than 100 locations.
Watch to learn:
• Why Liane still believes we buy from people we know, like and trust
• How IMAGE Studios balances short-term lead pressure with long-term brand equity
• Why the team shares one message through video, town halls, newsletters and round tables
• What an A-B test taught them about putting faces in their ads
• Why one source of truth beats a pile of disconnected dashboards
Liane Caruso: "I think marketing is empathy, in essence."
Watch the full conversation, listen to the episode, or explore the series:
Episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-customer-connection-in-a-data-driven-world/
Guest profile: https://www.theblisspodcast.com/guests/liane-caruso/
Series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
Learn more about IMAGE Studios at imagestudios360.com.