Videos
The Client & Marketer Relationship #podcast #marketingstrategy #businessgrowth #marketingmistakes
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before…
Testing & Optimizing Marketing Campaigns #podcast #marketingstrategy #ppc #googleads
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before…
Building Community and Connection in Business with Paul Flick
Only 19% of executives believe they have the right culture in place, even though 94% agree it’s critical to business success (Deloitte, 2024).
Culture isn’t built through policy. It’s built through people, through shared purpose, trust, and community.
In this episode of The Bliss Business Podcast, we sit down with Paul Flick, Founder and CEO of Premium Service Brands, to explore what it really takes to build connection and belonging across a growing franchise network.
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Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
A recent Deloitte study revealed that purpose-driven brands are 50% more likely to inspire customer loyalty and long-term growth. Yet many organizations still view marketing as a transaction rather than a tool for connection, empathy, and shared values.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Julie Green, Vice President of Marketing for Heights Wellness Retreat. Julie leads marketing initiatives for a fast-growing wellness brand and …
The Power of Emotional Intelligence in Business with Kim Daly
Research from Harvard Business Review shows that 90% of top performers possess high emotional intelligence. Yet many organizations still prioritize technical skills over emotional skills when developing leaders.
In this episode of The Bliss Business Podcast, we’re joined by Kim Daly, Founder and CEO of The Zee Suite. Kim is a nationally recognized franchise consultant, business coach, and one of the top-producing advisors with FranChoice.
With over two decades of experience …
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
According to Harvard Business Review, purpose-driven brands outperform the market by 42%—yet many organizations still struggle to infuse genuine empathy and meaning into their marketing.
The key lies in understanding that purpose isn’t just a message—it’s a mindset that guides every interaction and decision.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Ash Maher, Chief Marketing Officer at Falcon Wealth Planning. Ash brings exten…
Conscious Capitalism: Business Beyond Profit with Raj Sisodia
Seventy-three percent of employees say they want to work for companies that balance profit with purpose, yet fewer than one in four believe their employer truly does (Deloitte Human Values Index, 2025).
The truth is, business has the power to heal or to harm, and that power depends on how consciously it is led.
In this episode of The Bliss Business Podcast, we’re joined by Raj Sisodia, Co-Founder of Conscious Capitalism and Author of Firms of Endearment, to explore how love, …
Building Community and Connection in Business with Jonathan Weathington
79% of consumers say they want brands to create real connections, not just transactions (Edelman Trust Barometer, 2024).
Community isn’t just a buzzword. It’s a growth strategy.
In this week’s episode of The Bliss Business Podcast, we’re joined by Jonathan Weathington, CEO of Shuckin Shack Oyster Bar. Since 2014, Jonathan has led the company from a single coastal location to a nationally recognized brand featured in The Wall Street Journal, Washington Post, and Good Morning A…
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
A Deloitte study found that customer-centric companies are 60% more profitable than those that are not.
Yet in a world overflowing with analytics and automation, many businesses struggle to create authentic customer connections that go beyond the data.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Dan Wheeler, Chief Marketing Officer at K9 Resorts Luxury Pet Hotel.
Dan brings decades of experience leading marketing, guest exper…
Innovative Work Models for the Future with Ashley Wright
74% of companies say they are rethinking their work models to remain competitive (Deloitte, 2024).
The challenge is no longer whether work will change, it is how leaders will design models that sustain both people and performance.
In this week’s episode of The Bliss Business Podcast, we’re joined by Ashley Wright, Founder and CEO of Plantista, an investor-backed startup pioneering the use of AI to scale expertise in the green industry.
Featured on Nasdaq, AP News, NB…
A Bad Google Ads Strategy #podcast #ppc #googleads #marketingpodcast #digitalmarketing
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing , joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical signifi…
An Effective Google Ads Strategy #podcast #ppc #googleads #marketingpodcast #digitalmarketing
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing , joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical signifi…
What Every CEO Needs to Know About Workforce ROI with Mason Duchatschek
Only 31% of U.S. employees say they feel engaged at work (Gallup). That disengagement, combined with turnover and poor hiring decisions, costs companies nearly $1.9 trillion each year.
Most CEOs treat these issues as people problems. In reality, they are profit problems, hidden drains in the org chart that quietly erode growth.
In this episode of The Bliss Business Podcast, we’re joined by Mason Duchatschek, Bestselling Author, Workforce Strategist, and Founder of Workforce …
Analyzing PPC Metrics #podcast #ppc #googleads #marketingstrategy #digitalmarketingstrategy
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significa…
Gen Z Is More Comfortable with AI #podcast #businesspodcast #aiinbusiness #businessgrowth
Join us for an inspiring live episode of The Bliss Business Podcast featuring Brandon Powell, CEO of @hatchworksai.
In a world where businesses are increasingly called to do more than just make a profit, Brandon shares how HatchWorks AI has successfully integrated purpose and profit to create meaningful impact.
In this episode, we’ll explore:
+ How businesses can effectively balance financial goals with social impact
+ Real-world examples of companies thriving with…
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Research from Gartner shows that organizations where marketing is tightly aligned with business strategy are 3.5 times more likely to outperform peers in revenue growth.
Yet many marketing teams still find themselves disconnected from core business goals, limiting their impact and long-term effectiveness.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jessica Martin, Chief Marketing Officer at Payroll Vault. Jessica brings extensive…
Don't Forget Where You Came From #podcast #givingback #socialresponsibility #businesspodcast
Join us for an inspiring live episode of The Bliss Business Podcast featuring Brandon Powell, CEO of HatchWorks AI.
In a world where businesses are increasingly called to do more than just make a profit, Brandon shares how HatchWorks AI has successfully integrated purpose and profit to create meaningful impact.
In this episode, we’ll explore:
+ How businesses can effectively balance financial goals with social impact
+ Real-world examples of companies thriving with…
Business Without Love #podcast #businesspodcast #businessgrowth #leadership #businesssuccess
What happens when a company decides to do good and do well at the same time?
Join us on The Bliss Business Podcast as we sit down with Steve Schwab, U.S. Army veteran turned purpose-driven CEO of @Casago, one of the fastest-growing vacation rental and property management brands in North America.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How emotional intelligence (EQ) shapes modern leadership
✅ Why conscious capitalism …
Building Community and Connection in Business with Brooke Clark
Only 37% of professionals say they feel their contributions are fully recognized at work (Gallup).
Visibility is more than reputation, it is a career asset. Without it, even the most capable leaders risk being overlooked. With it, they unlock trust, influence, and community.
In this episode of The Bliss Business Podcast, we’re joined by Brooke Clark, Founder of Seat 1A Advisors. With two decades of experience as a talent strategist and leadership advisor, Brooke helps executi…
The Role of a Business Purpose #podcast #businesspodcast #businessgrowth #businesssuccess
What does the future of work really look like—and how do we design for it today?
Join us on The Bliss Business Podcast for a forward-thinking conversation with Alpesh Doshi (@alpesh-doshi ) —Founder of Kendra Labs, systems thinker, technologist, and a leading voice in the evolution of organizational models.
Alpesh has spent his career helping companies embrace decentralization, agility, and purpose—not as buzzwords, but as the foundation for thriving, human-centric cultures.<…
To Be Successful in Business, Love What You Do #podcast #businesspodcast #businessgrowth
What makes a business truly stand out? It’s not just great products or services—it’s the community and connections it builds along the way.
Join us on The Bliss Business Podcast as we sit down with Jason Parker, Co-Founder & CEO of K9 Resorts, to explore how strong relationships drive long-term success in business.
Jason has mastered the art of creating genuine community—both with pet owners and within his franchise network. K9 Resorts isn’t just a luxury pet care brand; …
Love What You Do in Business #podcast #businesspodcast #businessgrowth #businessleadership
Success in business isn’t just about strategy and execution—it’s about understanding people. Emotional intelligence (EQ) is one of the biggest differentiators between good leaders and great ones, yet it’s often overlooked.
Did you know that 90% of top performers have high EQ, while only 20% of low performers do? (Source: TalentSmart)
Join us on The Bliss Business Podcast as we welcome Jason Olsen, Founder & CEO of @imagestudiosfranchise to explore how emotional intelligen…
Building Community and Connection in Business with Gavin McMahon
Stories are 22 times more memorable than facts alone (Stanford Graduate School of Business).
Yet in today’s data-driven world, many leaders overlook storytelling as a critical business skill. Without story, even the best ideas struggle to connect, inspire, or move people to action.
In this episode of The Bliss Business Podcast, we’re joined by Gavin McMahon, Author, CEO, and Co-founder of Fassforward and Story Business.
With a career spanning engineering and business…
PPC Bidding Strategies #podcast #marketingstrategy #marketingpodcast #ppc #digitalmarketing
Are you measuring what truly matters in your marketing?
In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.
They cover:
* Why a 30-second phone call shouldn’t count as a conversion
* How to use Google Tag Manager and GA4 to track meaningfu…