Kelly Struble of Just Between Friends explains the pre-mortem that stops a launch from breaking across teams, and why intuition directs while data corrects.
Kelly Struble, VP of Marketing at Just Between Friends and co-founder of Tama Tea, on the marketing pre-mortem: the exercise that finds where a launch will break before it breaks.
Just Between Friends runs 150 kids consignment pop-up locations across more than 30 states, and serves two customers at once, shoppers and sellers. Kelly walks host Michele Brasfield through how she keeps a launch aligned across operations, tech, and customer service, and why she asks where will this fail before anyone celebrates the idea.
What Kelly covers:
• The pre-mortem, and running it with every team before launch
• Why internal patience is the real friction point in scaling
• Helping families say yes as the mission that keeps teams aligned
• Intuition for direction, data for correction, and testing instead of debating
• Hiring culture first, and the no jerks allowed rule
Watch for the moment she explains why brand equity compounds over years while executives measure quarters, and what a marketing leader has to do to bridge the two.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-aligning-marketing-with-business-growth-2/
More from the series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/