Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
What if your marketing didn’t just grow a business…but changed someone’s life?
In a world focused on clicks, conversions, and performance metrics, it’s easy to forget the human impact marketing can have when it’s rooted in purpose and empathy.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Gareth Bain, Fractional CMO and Founder of Got Legs Digital Marketing.
Gareth is an award-winning growth strategist with over 17 years of experience helping founder-led businesses scale, combining strategic discipline with a belief that marketing should create real human impact. Having led initiatives for global brands like American Express, LEGO, Blackstone, and MoneyGram, he now leads a purpose-driven consultancy that has helped contribute to the donation of more than 500 prosthetic legs to amputee survivors across Africa; a powerful reflection of his belief that growth should move people and change lives.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• How purpose transforms marketing from transactional to meaningful
• Why empathy creates deeper, lasting customer connection
• The role of storytelling in driving both growth and impact
• Aligning business success with real-world change
🎧 If you believe marketing can be a force for more than revenue, this conversation will challenge and inspire you.
Fractional CMO & Founder
Gareth Bain is an award-winning Fractional Chief Marketing Officer and Growth Strategist with over 17 years of experience helping founder-led SaaS, FinTech, PropTech, and technology businesses scale sustainably. He has led high-impact marketing initiatives for globally recognised organisations including American Express, LEGO, Blackstone, and MoneyGram, blending enterprise-level discipline with startup agility across the US, UK, EU, and MENA regions.
Gareth specialises in clarifying positioning, building go-to-market frameworks, and creating predictable revenue engines. He has supported startups and scale-ups through high-growth phases, fundraising journeys, and IPO readiness — including helping a PropTech business achieve an £80M valuation prior to IPO. As a mentor with Startupbootcamp, he advises founders on growth strategy, investor readiness, and building the marketing foundations required to scale before committing to full-time executive hires.
He is the founder of Got Legs Digital, a purpose-led marketing consultancy that integrates social impact into commercial success. Through its charitable initiatives, the business has contributed to the donation of 500+ prosthetic legs to amputee survivors across Africa — reflecting Gareth’s belief that growth should move people and impact lives, one step at a time.
Born in South Africa, professionally shaped in London, and now based in Dubai, Gareth’s story includes unusual chapters: a charity night “in jail” on Robben Island (Mandela’s prison), involvement in the 2010 FIFA World Cup, and taking part …Read More
