The Bliss Business Podcast

Gareth Bain

Gareth Bain Profile Photo

Fractional CMO & Founder

Gareth Bain is an award-winning Fractional Chief Marketing Officer and Growth Strategist with over 17 years of experience helping founder-led SaaS, FinTech, PropTech, and technology businesses scale sustainably. He has led high-impact marketing initiatives for globally recognised organisations including American Express, LEGO, Blackstone, and MoneyGram, blending enterprise-level discipline with startup agility across the US, UK, EU, and MENA regions.

Gareth specialises in clarifying positioning, building go-to-market frameworks, and creating predictable revenue engines. He has supported startups and scale-ups through high-growth phases, fundraising journeys, and IPO readiness — including helping a PropTech business achieve an £80M valuation prior to IPO. As a mentor with Startupbootcamp, he advises founders on growth strategy, investor readiness, and building the marketing foundations required to scale before committing to full-time executive hires.

He is the founder of Got Legs Digital, a purpose-led marketing consultancy that integrates social impact into commercial success. Through its charitable initiatives, the business has contributed to the donation of 500+ prosthetic legs to amputee survivors across Africa — reflecting Gareth’s belief that growth should move people and impact lives, one step at a time.

Born in South Africa, professionally shaped in London, and now based in Dubai, Gareth’s story includes unusual chapters: a charity night “in jail” on Robben Island (Mandela’s prison), involvement in the 2010 FIFA World Cup, and taking part in medical research that included the removal of 1/8th of a lung. Outside work, he enjoys padel, the gym, scuba diving, and personal development — and life with his wife and young 18 month old son.

May 19, 2026

Building Purpose-Led Marketing Systems with Gareth Bain

In this episode of The Bliss Business Podcast, Gareth Bain, fractional CMO and founder of Got Legs Digital, explains why reactive marketing systems break down as businesses scale, and how founders can replace chaos with clarity.
Guest: Gareth Bain
April 1, 2026

Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing

Gareth Bain, Fractional CMO and Founder of Got Legs Digital Marketing, joins the Marketing With Purpose Kit to explain purpose as a client filter: build the mission into the business and the right clients and hires come to you, while the wrong ones screen themselves out.
Guest: Gareth Bain