Episodes

Craig Larsen, Co-Founder and CEO, and Dr. Peter Fotinos, Chief Medical Officer of Excel Medical (Male Excel and Fem Excel), join The Bliss Business Podcast to explore proactive healthy aging: why prevention beats sick care, how telehealth keeps patients connected, and how compassion shapes their leadership.

Will Bartholomew, Founder and CEO of D1 Training, joins The Bliss Business Podcast to explore return on impact leadership: how serving athletes first, hiring franchisees for values, and giving more than you get built a community across 150+ fitness facilities, and what it means for your own team.

Laura Rice, Chief Marketing Officer at Celebree School under Huffman Family Brands, joins the Marketing With Purpose Kit to explore emotional intelligence and silos: how trust, shared dashboards, and empathy align marketing, franchise development, and local operators around one purpose. Hosted by Michele Brasfield.

Liza Adams, AI Advisor, Go-to-Market Strategist, and CEO of Growth Path Partners, joins The Bliss Business Podcast to explain the move from org charts to work charts, and how empathy, AI literacy, and shared AI teammates help leaders build human-AI organizations that scale.

Brendan Kamm, CEO of Thnks, joins The Bliss Business Podcast to explain why gratitude and EQ in business go hand in hand. He shares stories of small, thoughtful gestures, how to measure their return, and how leaders can start building a culture of appreciation.

Hosts Stephen Sakach of Zero Company, Tullio Siragusa, and Mike Liwski explain why long-term marketing metrics, from lifetime value to retention, advocacy, and brand equity, capture the real return on purpose for marketers, founders, and leaders, with lessons from REI, Apple, and Nike.

Kevin Surace, author, keynote speaker, and CEO widely known as the father of the AI virtual assistant, joins The Bliss Business Podcast to explore human-centered AI leadership: why the more AI you use, the more EQ you need, and how to lead people through fear of AI.

Bob Gappa, Founder and CEO of Management 2000, joins The Bliss Business Podcast to explain putting purpose into practice: how do and don't lists, process, and a simple question, what are you paid for, turn values into daily leadership and real engagement.

In this Marketing With Purpose Kit episode of The Bliss Business Podcast, Stephen Sakach, Mike Liwski, and Tullio Siragusa break down avoiding purpose washing, the gap between what a brand claims and what it actually does, and share five practical guardrails for making purpose real, measurable, and consistent.

Michael Ward, Founder and CEO of Paminga, joins The Bliss Business Podcast to explore self-honesty in leadership: how authenticity builds trust, why culture beats a formal EQ program, and why his mantra is to tell the truth when in doubt.

Katharine Manning, President of Blackbird and author of The Empathetic Workplace, joins The Bliss Business Podcast to explain workplace trauma response: how leaders can acknowledge what someone is going through, connect them to support, and treat everyone fairly when life and work collide, with calm and compassion.

Hosts Stephen Sakach of Zero Company, Tullio Siragusa, and Mike Liwski explain why a purposeful tone of voice makes a brand's mission believable, using Liquid Death, Mailchimp, Tom's, and Oatly, plus a three-question purpose filter and steps for documenting the voice and training every team to use it.

Kath Allen, Founder of Hike Doggie, and her niece and business partner Abbey Lee share how EQ in family business shapes their dog hiking franchise. They explain why they run at problems, how seven core values let hikers act on their own, and why love is built into the brand.

Garry Ridge, Chairman Emeritus of WD-40 Company and Founder of The Learning Moment, shares his playbook for building a tribal culture: five foundations, the Maniac Pledge, and learning moments that helped WD-40 reach 93% employee engagement while growing revenue sevenfold.

Evolving your brand purpose can deepen your impact without losing what makes you, you. Hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski share the signs it is time to evolve, lessons from Airbnb, Netflix, REI, and Lego, and a four-step refresh that connects old and new.

Cindy Van Eeckhout, certified mindfulness coach and Founder of Alegria Coaching, explores mindful leadership and joy: how a silent burnout reshaped her view of success, a three-minute meeting ritual for skeptical teams, and the daily habits that give driven leaders more presence, not more hours.

David Greer, founder of Coach DJ Greer and author of Wind In Your Sails, explains breaking the founder bottleneck with emotional intelligence: listening, curiosity, letting strong leaders do it their way, and treating accountability as kindness. A practical conversation for owner founders who want their company to grow beyond them.

Purpose-driven product marketing starts with a belief and builds the offer to prove it. Hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski look at Bombas, Tony's Chocolonely, and Purina, then share four steps for making your product or service living proof of what your brand believes.

Bo Lowery, Vice President of Marketing at Wild Birds Unlimited, shares how retail community engagement turns bird feeding stores into gathering places. She explains how franchisees are trained to build local relationships, what customer surveys revealed about loyalty, and why joy and purpose guide a brand built on relationships.

Howard Waterman, Founder and CEO of The Waterman Group and a communications strategist who spent more than two decades at Verizon, explains how purpose-driven communications builds trust. He shares why leaders must know their audience, explain the why behind change, and prepare a crisis plan before they need one.

A purpose platform for content gives every blog, social caption, and campaign a reason to matter. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Ash Maher share three ingredients of a strong platform, why a content compass beats a content calendar, and lessons from Headspace, LEGO, and Red Bull.

Andrew Sardone, Founder of AutoKnerd, joins The Bliss Business Podcast to show how empathy in car sales replaces pressure with partnership. He explains why the first conversation matters more than the close, and how kindness lowers buyer anxiety, reduces salesperson burnout, and builds customers for life.

Michael Nicolais, CEO of Loyalty Business Brokers, shares how mindful business brokerage keeps emotional company sales grounded. He explains why a service mindset takes daily practice, why caring leadership is not soft, and the simple meeting habits that help teams, clients, and overseas contractors feel like one family.

Positioning around a belief helps a brand claim white space competitors cannot copy. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Ash Maher explain why features fade, how to turn a what message into a why message, and what GoodRx, Cost Plus Drugs, and Tony's Chocolonely teach about purpose.