Michael Liwski
Founding Partner of aiCMO and VP, Strategic Performance of Zero Company
Michael Liwski is a trailblazer in empathetic, purpose-driven marketing and a Founding Partner of aiCMO (AI Chief Marketing Officer - aiCMO.io) as well as VP of Strategic Performance of Zero Company Performance Marketing. With a focus on authenticity, purpose and human-centered innovation, Liwski has been instrumental in developing aiCMO's vision and features, ensuring it empowers businesses to craft meaningful campaigns that resonate deeply in an increasingly automated world.
An advocate for reviving authenticity in marketing — a response to decades of lifeless metrics-driven content—Liwski believes that brands that prioritize purpose will set the standard for the future. His leadership at aiCMO and Zero Company Performance Marketing is a testament to his commitment to helping brands thrive by aligning cutting-edge AI technology with empathy, purpose and authenticity.
With two decades of marketing experience in industries such as financial services, SaaS and cybersecurity, he has driven innovation and growth, leading global teams with a clear vision and deep empathy. Liwski’s philosophy is clear: In an era flooded with content and automation, businesses that lead with empathy and purpose will inspire action and
create a lasting legacy.
Sept. 10, 2025
Marketing With Purpose Kit: Marketing ROI with a Long-Term Lens
Emotionally connected customers deliver 306% higher lifetime value than merely satisfied ones (Harvard Business Review). In financial services, that number jumps to 800% .
Yet too often, ROI is measured only by short-term clicks and conversions. These snapshots miss the bigger picture: loyalty, advocacy, and resilience that come from building trust over time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how purpose-driven marketing reframes RO...
Yet too often, ROI is measured only by short-term clicks and conversions. These snapshots miss the bigger picture: loyalty, advocacy, and resilience that come from building trust over time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how purpose-driven marketing reframes RO...
Sept. 3, 2025
Marketing With Purpose Kit: Avoiding Purpose-Washing by Staying Authentic in Your Actions and Claims
In this Marketing With Purpose Kit episode of The Bliss Business Podcast, Stephen Sakach, Mike Liwski, and Tullio Siragusa break down avoiding purpose washing, the gap between what a brand claims and what it actually does, and share five practical guardrails for making purpose real, measurable, and consistent.
Aug. 27, 2025
Marketing With Purpose Kit: Purpose in the Brand’s Tone and Voice
73% of consumers say they are more likely to trust a brand whose tone of voice feels authentic and consistent across every touchpoint (Edelman Trust Barometer).
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how tone and voice bring your brand’s purpose to life, not just in what you say, but in how you say it.
📅 Wednesday, August 27, 2025 | 🕗 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Sir...
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how tone and voice bring your brand’s purpose to life, not just in what you say, but in how you say it.
📅 Wednesday, August 27, 2025 | 🕗 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Sir...
Aug. 20, 2025
Marketing With Purpose Kit: Growing Your Mission Without Losing Your Soul
40% of purpose-driven companies experience higher employee retention and stronger brand loyalty (Deloitte).
As your business grows, markets shift, and your audience changes, your purpose may need to evolve. The key is doing it in a way that deepens impact without losing the essence of who you are.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how to refresh your mission so it continues to inspire, guide, and connect—while staying true to your r...
As your business grows, markets shift, and your audience changes, your purpose may need to evolve. The key is doing it in a way that deepens impact without losing the essence of who you are.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how to refresh your mission so it continues to inspire, guide, and connect—while staying true to your r...
Aug. 13, 2025
Marketing With Purpose Kit: When Your Offer Becomes Proof of Your Beliefs
64% of consumers say shared values are the primary reason they form a relationship with a brand (Harvard Business Review).
In a world where products can be copied overnight, your beliefs are the one thing competitors can’t replicate. Purpose-driven product marketing turns what you sell into living proof of what you stand for.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how your offer can become a statement of your values, building trust, emot...
In a world where products can be copied overnight, your beliefs are the one thing competitors can’t replicate. Purpose-driven product marketing turns what you sell into living proof of what you stand for.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how your offer can become a statement of your values, building trust, emot...
July 23, 2025
Marketing With Purpose Kit: Purpose-Led Customer Personas
🧠 74% of consumers say they are more loyal to brands that understand them at a personal level (Source: Salesforce, 2024).
Too many companies build personas based on demographics. But what if you built them around purpose?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack how to create purpose-led customer personas that speak to the why behind the buy—and why traditional segmentation is no longer enough.
🎙️ Hosted by Stephen Sakach, Mike Liwski...
Too many companies build personas based on demographics. But what if you built them around purpose?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack how to create purpose-led customer personas that speak to the why behind the buy—and why traditional segmentation is no longer enough.
🎙️ Hosted by Stephen Sakach, Mike Liwski...
July 16, 2025
Marketing With Purpose Kit: Building Your Brand Narrative Around Purpose
🧠 55% of consumers say they’re more likely to trust a brand that tells a compelling story aligned with its values (Source: Edelman Trust Barometer).
Too many companies say they have a purpose. But how many can actually story it?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack what it really means to build your brand narrative around purpose, and why your purpose needs to be more than a slogan.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and...
Too many companies say they have a purpose. But how many can actually story it?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack what it really means to build your brand narrative around purpose, and why your purpose needs to be more than a slogan.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and...
July 9, 2025
Marketing With Purpose Kit: Purpose as a Strategic Filter
When everything feels like an opportunity, how do you stay focused on what actually matters?
Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ask REI or Dr. Bronner’s, two companies that have said bold "no's" to stay true to their values and built trust that lasts.
In this episode of The Bliss Business Podcast, we unpack how to use purpose not just as a statement, but as a decision-making tool.
🎙️ ...
Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ask REI or Dr. Bronner’s, two companies that have said bold "no's" to stay true to their values and built trust that lasts.
In this episode of The Bliss Business Podcast, we unpack how to use purpose not just as a statement, but as a decision-making tool.
🎙️ ...
July 2, 2025
Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages
According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.
Join us this episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
In this conversatio...
Join us this episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
In this conversatio...
June 25, 2025
Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand
Does your brand actually feel human to your audience?
In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance.
🎧 Episode: Finding the Human Truth Behind Your Brand
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa
In this episode:
Why brands that speak to universal human truths outperform transactional messaging
How ...
In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance.
🎧 Episode: Finding the Human Truth Behind Your Brand
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa
In this episode:
Why brands that speak to universal human truths outperform transactional messaging
How ...
June 11, 2025
Marketing With Purpose Kit: The Concierge Fractional CMO
What if your brand had a marketing leader who didn’t just “get it done” but got you?
Join us as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul.
Discover how this model helps purpose-driven brands:
• Build emotionally resonant campaigns
• Scale with intention, not noise
• Curate the right team and tools, without hiring a huge department
• Operationalize empathy across every touchpoint
• Amplify their imp...
Join us as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul.
Discover how this model helps purpose-driven brands:
• Build emotionally resonant campaigns
• Scale with intention, not noise
• Curate the right team and tools, without hiring a huge department
• Operationalize empathy across every touchpoint
• Amplify their imp...
June 4, 2025
Marketing with Purpose Kit: Traditional CMO vs. The Category Architect
The Traditional CMO is Dead. Long Live the Category Architect.
For years, CMOs have been stuck on a tactical treadmill:
🎯 Generate leads
📈 Prove ROI
💰 Cut ad spend
But in a noisy, AI-saturated landscape, is optimization enough?
This Wednesday on The Bliss Business Podcast’s Marketing with Purpose Kit, we unpack a better path forward:
+ What it really means to be a “Category Architect”
+ How to lead with belief, not just branding
+ Why movements matter more ...
For years, CMOs have been stuck on a tactical treadmill:
🎯 Generate leads
📈 Prove ROI
💰 Cut ad spend
But in a noisy, AI-saturated landscape, is optimization enough?
This Wednesday on The Bliss Business Podcast’s Marketing with Purpose Kit, we unpack a better path forward:
+ What it really means to be a “Category Architect”
+ How to lead with belief, not just branding
+ Why movements matter more ...
May 28, 2025
Marketing With Purpose Kit: What Is Purpose-Driven Marketing - Really?
Is your marketing built on noise—or purpose?
Too many brands mistake “purpose” for philanthropy. But purpose-driven marketing isn’t about adding a donation button to your checkout page. It’s about aligning every message, campaign, and touchpoint with your reason for being.
In this week’s Marketing with Purpose Kit episode of The Bliss Business Podcast, we explored:
+ The 3Cs of Purpose-Driven Marketing: Clarity, Connection, and Consistency
+ Why emotionally connected custome...
Too many brands mistake “purpose” for philanthropy. But purpose-driven marketing isn’t about adding a donation button to your checkout page. It’s about aligning every message, campaign, and touchpoint with your reason for being.
In this week’s Marketing with Purpose Kit episode of The Bliss Business Podcast, we explored:
+ The 3Cs of Purpose-Driven Marketing: Clarity, Connection, and Consistency
+ Why emotionally connected custome...
May 21, 2025
Reclaiming the Soul of Marketing: The Workshop
Marketing has lost its soul. Let’s get it back.
64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture)
Yet most marketing still sounds like this:
“Optimize operational workflows to drive scalable efficiencies.”
That’s not connection. That’s a keyword graveyard.
In our latest workshop, From Clicks to Connection: Reclaiming the Soul of Marketing, we explored how purpose, empathy, and emotional resonance can transform yo...
64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture)
Yet most marketing still sounds like this:
“Optimize operational workflows to drive scalable efficiencies.”
That’s not connection. That’s a keyword graveyard.
In our latest workshop, From Clicks to Connection: Reclaiming the Soul of Marketing, we explored how purpose, empathy, and emotional resonance can transform yo...
April 30, 2025
Marketing With Purpose Kit: Beyond Transactions—How to Create Customers Who Evangelize Your Brand
What makes someone rave about a brand—unprompted?
It’s not features. It’s not price.
It’s meaning.
It’s emotional connection.
In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyond sales to build movements. They turn customers into evangelists by aligning with their values, telling compelling stories, and delivering experiences that make people feel something.
In this episode:
+ Learn why emotionally connected customers have 306% hi...
It’s not features. It’s not price.
It’s meaning.
It’s emotional connection.
In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyond sales to build movements. They turn customers into evangelists by aligning with their values, telling compelling stories, and delivering experiences that make people feel something.
In this episode:
+ Learn why emotionally connected customers have 306% hi...
April 29, 2025
The BLISS Roundtable: Generosity & Animosity in Times of Change
Change is inevitable—but how we lead through it determines whether we build trust or spark resistance.
Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds in business and leadership:
🔹 Doug Kirkpatrick – Self-management expert
🔹 Lisa M. Brazelton – Organizational transformation strategist
🔹 Jose Leal – Purpose-driven systems designer
🎧 Hosted by Stephen Sakach, Tullio Siragusa, Michael Liwski
In this round table...
Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds in business and leadership:
🔹 Doug Kirkpatrick – Self-management expert
🔹 Lisa M. Brazelton – Organizational transformation strategist
🔹 Jose Leal – Purpose-driven systems designer
🎧 Hosted by Stephen Sakach, Tullio Siragusa, Michael Liwski
In this round table...
Guests: Jose Leal , Doug Kirkpatrick , Lisa M. Brazelton , Stephen Sakach , Tullio Siragusa , Michael Liwski
April 23, 2025
Marketing With Purpose Kit: The Paradigm Shift—Marketing with Purpose
Marketing isn’t just about being seen—it’s about being felt.
In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth:
People aren’t just looking for products. They’re looking for meaning. And the brands that win? They don’t just sell—they stand for something.
73% of consumers say they’re willing to pay more for products that align with purpose and sustainability. (Nielsen, 2023)
Purpose-driven brands grow 2.5x faster than competitors. (The Purpose Study)
T...
In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth:
People aren’t just looking for products. They’re looking for meaning. And the brands that win? They don’t just sell—they stand for something.
73% of consumers say they’re willing to pay more for products that align with purpose and sustainability. (Nielsen, 2023)
Purpose-driven brands grow 2.5x faster than competitors. (The Purpose Study)
T...
April 22, 2025
Marketing With Purpose Kit: The Problem—Why Marketing Is Broken
Why Marketing Feels Broken—And How to Fix It
Marketing today is louder than ever. But is anyone actually listening?
In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing has lost its way. We’ve traded emotional connection for conversion tactics, storytelling for shouting, resonance for reach.
The result? People are tuning out. Trust is fading. And brands are becoming forgettable.
Here’s what we cover:
+ Why most marketing is b...
Marketing today is louder than ever. But is anyone actually listening?
In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing has lost its way. We’ve traded emotional connection for conversion tactics, storytelling for shouting, resonance for reach.
The result? People are tuning out. Trust is fading. And brands are becoming forgettable.
Here’s what we cover:
+ Why most marketing is b...
April 3, 2025
The Importance of Emotional Connection in Marketing
Emotional connection isn’t just a nice-to-have—it’s the core of effective marketing.
In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building real relationships.
Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
In this episode, we unpack:
+ Why purpose and emotional resonance outperform transactional tactics
+ How tools like aiCMO are helping marketers craft campaigns that feel more human
...
In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building real relationships.
Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
In this episode, we unpack:
+ Why purpose and emotional resonance outperform transactional tactics
+ How tools like aiCMO are helping marketers craft campaigns that feel more human
...
Dec. 19, 2024
Empathetic Marketing: Connecting with Customers Beyond the Sale
💡 Empathetic Marketing: Connecting with Customers Beyond the Sale
In a special broadcast brought to you by the creators of AI CMO by Zero Company, we’re diving into a concept that’s transforming the way brands build relationships with their audiences:
Empathetic Marketing.
When marketing shifts from selling to truly understanding the human behind the consumer, it creates trust, loyalty, and authentic connections. In this episode of The Bliss Business Podcast, we explore:
+ The core p...
In a special broadcast brought to you by the creators of AI CMO by Zero Company, we’re diving into a concept that’s transforming the way brands build relationships with their audiences:
Empathetic Marketing.
When marketing shifts from selling to truly understanding the human behind the consumer, it creates trust, loyalty, and authentic connections. In this episode of The Bliss Business Podcast, we explore:
+ The core p...
Guest: Michael Liwski