Innovative Work Models for the Future with Liza Adams
Liza Adams, AI Advisor, Go-to-Market Strategist, and CEO of Growth Path Partners, joins The Bliss Business Podcast to explain the move from org charts to work charts, and how empathy, AI literacy, and shared AI teammates help leaders build human-AI organizations that scale.
Moving from org charts to work charts is one of four shifts Liza Adams describes at the heart of the AI transformation. In this episode of The Bliss Business Podcast, Stephen Sakach and Mike Liwski sit down with Liza, AI Advisor, Go-to-Market Strategist, and CEO of Growth Path Partners, to explore how leaders can build human-AI organizations where people and AI teammates work toward the same business outcome.
In this episode we explore:
• Why AI may be the biggest, fastest, and hardest transformation yet
• The four dimensions of change, from thought-partner AI to work charts
• Why smaller, nimbler companies are often reimagining work first
• Why people, not technology, are the hardest part of AI adoption
• How shared AI teammates, strung into workflows, scale beyond individual productivity
• How AI search changes what marketers optimize for, and why trust still decides who gets recommended
Liza has lived through the internet, cloud, mobile, social, and SaaS, and she calls AI the hardest of them. Her four dimensions: treating AI as a thought partner instead of a question and answer machine, pushing past productivity toward quality, building and guiding AI teammates, and replacing hierarchical org charts with work charts where silos dissolve.
An innovative work model, she says, breaks what exists or automates what works, because “customers don’t care about our silos.” She also finds that the companies with the smallest budgets are often innovating the most.
The hardest part is people. Liza urges leaders to survey employees, meet them where they are, and show role-specific use cases, because “the most expensive AI investment is the one that people don’t know how to use well.”
To scale, she asks teams to share their AI teammates and string them into workflows that a human orchestrates. Her closing advice: be an amazing human being first, then an amazing business person in the era of AI.
Zero Company shares that people-first view of technology, and it shapes how the agency helps brands show up in AI-driven search without losing the human connection.
Key Takeaways
• (2:56) On the fourth dimension of change: “And then the last dimension is this movement from org charts to work charts.”
• (6:32) On reimagining work: “we can’t begin to reimagine the future by simply automating the past.”
• (10:40) On why adoption is a people problem: “the most expensive AI investment is the one that people don’t know how to use well.”
• (16:49) On scaling AI teammates: “I think the scaling of this requires us to share our teammates”
• (33:01) On AI search: “now AI forms an opinion before a human being does.”
• (40:05) On love and trust in the AI era: “AI is an amplifier. It’s an amplifier of what’s there, right?”
FAQ
What is the difference between an org chart and a work chart?
Liza Adams says org charts are hierarchical and siloed, while work charts dissolve the silos and flatten the hierarchy so human and AI experts work together toward a business outcome instead of departmental KPIs.
How do you build a human-AI organization?
Liza Adams describes people building distinct AI teammates trained on brand voice, persona, and writing style, sharing them across teams, and stringing them into workflows that a human orchestrates and checks.
Why do so many AI investments fail to pay off?
Liza Adams cites a study she attributes to MIT that found most AI pilots yield no ROI, and she says a big reason is that AI is not infused into specific workflows. She adds that the most expensive AI investment is the one people do not know how to use well.
When leaders put people first, AI forward, trust and technology grow together. Learn more about Liza Adams and Growth Path Partners on growthpath.net and LinkedIn. See her guest profile, watch the video version, and explore more Featured Guest Series conversations.
🎙️ Hosted by Stephen Sakach and Mike Liwski
🎧 Produced by Tullio Siragusa
AI Advisor | Go-to-Market Strategist | CEO of Growth Path Partners
Liza Adams is an AI Advisor and GTM strategist who transforms go-to-market teams for the AI era. With 20+ years as a senior marketing executive at companies like Smartsheet, Juniper Networks, Pure Storage, and Encompass Technologies, she brings deep expertise in leading through technological shifts.
Her people-first, AI-forward approach helps organizations unlock what's possible through real-world use cases, delivered via applied AI workshops and strategic advisory engagements, and her biweekly LinkedIn newsletter "Applied AI in GTM."
Across multiple companies, she has led transformations into high-performing teams where human and AI teammates work together to achieve breakthrough results in just a few months.
