Episodes

Devan Kline, Co-Founder and Visionary of Burn Boot Camp, explains how scaling emotional connection took his fitness brand from a $600 parking lot workout to 400 locations in 44 states. He shares the Blue Carpet Experience, championship culture, and why Burn is a confidence company that sells you on yourself.

Chris Dyer, culture catalyst, founder of PeopleG2, and author of The Power of Company Culture, explains how people-first work models replace control with trust. He shares how radical transparency, open financials, and team-based decisions made his company more profitable, and why leaders must help their people embrace change.

Purpose-led customer personas look past age, income, and job title to the values and emotional drivers behind a purchase. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski show how to build them with empathy maps and customer interviews, then turn them into ad copy that connects.

Christine Heckart, CEO and Founder of Xapa and a former executive at Microsoft, Cisco, Juniper Networks, and NetApp, explains why AI resilience skills matter more than the technology itself, and how leaders build judgment, accountability, and trust so their people can grow through AI-driven change.

Tyler Wynn, President of Ledgers USA, joins The Bliss Business Podcast to talk about reducing small business failure: why financial mismanagement sinks so many owners, how a servant mindset shapes his accounting franchise, and why hiring slowly for values keeps culture strong as a company grows.

Building a brand narrative around purpose turns a stated mission into a story people believe. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski share the four elements of a purpose-driven narrative, why honesty beats polish, and what Etsy and Liquid Death teach about community.

Glenn Poulos, co-founder of Gap Wireless and author of Never Sit in the Lobby, explores empathy in sales leadership on The Bliss Business Podcast: how being a pleasure to do business with, honest feedback delivered with kindness, and a well-placed no build lasting trust with customers and teams.

Holly Golebiowski, Partner at LeaderSkills, explains why self-awareness and empathy cannot be separated in leadership. She shares how struggling as a new regional manager led her to the coaching that became LeaderSkills, and the tools she relies on now: DISC profiles, nonviolent communication, regular feedback, and values a company actually lives.

Purpose-driven decision making helps a brand say no to the shiny distractions that dilute it. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski explain purpose as a strategic filter, share how REI and Dr. Bronner's held their ground, and offer three questions to test any opportunity.

Future-proofing marketing spend is the focus of the ROI Driven Marketing Masterclass finale, as Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa to cover split testing at any budget, adapting to platform change, empathy beyond the ad, AI-assisted iteration, and channel expansion.

Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa for Episode 4 of the ROI Driven Marketing Masterclass on statistical significance in PPC: why to cut losing keywords only when the data is ready, how to scale ad budget safely, and why testing never stops.

Aligning teams around purpose turns a brand promise into an experience customers can feel. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski explain why purpose is an alignment tool for every department, how a purpose audit ritual works, and what Bombas and Chobani get right.

Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa for Episode 3 of the ROI Driven Marketing Masterclass on conversion tracking for ROAS. He explains which actions deserve to count as conversions, how Google Tag Manager and GA4 fit together, and why data-driven attribution keeps early-funnel keywords working.

Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa for Episode 2 of the ROI Driven Marketing Masterclass on setting a target cost per lead. Using Google's Conversion Value Calculator, he maps a sales funnel, turns it into a realistic goal, and shows why revisiting that number keeps ROAS improving.

Human truth in marketing is the emotional insight that makes someone say, that's for me. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski explain what a human truth is, how to find yours with customer questions and the five whys, and what Headspace and Calm get right.

Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa for Episode 1 of the ROI Driven Marketing Masterclass on marketing cost vs investment. He explains why bottom-of-funnel advertising pays back fastest, why flexible budgets beat fixed annual allocations, and how ROAS shows whether your spend is working.

Patricia Morrison, a registered nurse and Founder and Owner of Social Pulse Home Care Agency, explains why socialization in elder care belongs at the center of every visit. She shares how her team protects client independence, supports family caregivers, recruits from nursing programs, and holds to its purpose as the agency grows.

Laura Rice, Chief Marketing Officer of Celebree School, shows what EQ in marketing leadership looks like in practice: treating everybody as a customer, pausing before reacting, and building emotional intelligence into competencies, onboarding, and franchise support. Her people-first approach shows how empathy and results grow together.

What if your brand had a marketing leader who didn’t just “get it done” but got you?




Join us as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul.




Discover how this model helps purpose-driven brands:


• Build emotionally resonant campaigns


• Scale with intention, not noise


• Curate the right team and tools, without hiring a huge department


• Operationalize empathy across every touchpoint


• Amplify their imp...

Can business be a place where deep connection and shared purpose thrive?


📊 According to a report by EY and Harvard Business Review, 89% of executives believe a strong sense of collective purpose drives employee satisfaction and business success, yet only 46% say their company actually operates that way.




Join us for a new episode of The Bliss Business Podcast with guest Tom Wood, President and CEO of Floor Coverings International, a seasoned entrepreneur leading with purpose and vision.
...

Are traditional work models holding your company back?


According to Gallup, only 23% of employees worldwide are engaged at work. Disengagement costs companies billions—but it doesn’t have to.




Join us for this episode of The Bliss Business Podcast as we talk with Ryan Scott, Head of Product at DNA Behavior , about how forward-thinking companies are using behavioral insights to redesign how we work.




🎙️ Hosted by Stephen Sakach and Mike Liwski


🎧 Produced by Tullio Siragusa




I...

The Traditional CMO is Dead. Long Live the Category Architect.




For years, CMOs have been stuck on a tactical treadmill:


🎯 Generate leads


📈 Prove ROI


💰 Cut ad spend




But in a noisy, AI-saturated landscape, is optimization enough?




This Wednesday on The Bliss Business Podcast’s Marketing with Purpose Kit, we unpack a better path forward:




+ What it really means to be a “Category Architect”


+ How to lead with belief, not just branding


+ Why movements matter more ...

A recent McKinsey study found that companies in the top quartile for gender diversity on executive teams are 25% more likely to have above-average profitability. Yet, many leaders still struggle with building cultures that go beyond check-the-box diversity initiatives.


Join us live for a powerful conversation with Sheree Knowles, award-winning HR executive and CEO of HR Knowledge Source and Human Capital Academy, on how to move from diversity optics to lasting, inclusive impact.




🎙️ Host...

Can empathy be a leadership superpower? According to McKinsey, it’s now considered a core leadership competency. Yet most companies don’t have the systems to support it.




Join us for this episode of The Bliss Business Podcast with Lyn Christian , founder of SoulSalt Inc. and master certified coach, as we explore how empathy, purpose, and confidence work together to shape powerful leadership.




🎙️ Hosted by Stephen Sakach & Mike Liwski




In this episode, we’ll cover:



Why empathy ...