Building Purpose-Led Marketing Systems with Gareth Bain
Marketing is no longer just about clicks, leads, campaigns, or clever tactics.
For founder-led companies, sustainable growth requires clarity, rhythm, systems, and a deeper sense of purpose behind the work.
In this episode of The Bliss Business Podcast, we welcome Gareth Bain, award-winning Fractional Chief Marketing Officer, Growth Strategist, and founder of Got Legs Digital.Gareth brings more than 17 years of experience helping SaaS, FinTech, PropTech, and technology-driven companies move from reactive marketing to predictable growth, with experience supporting brands including American Express, LEGO, Blackstone, and MoneyGram.
Through Got Legs Digital, Gareth helps businesses fix what often breaks first — unclear messaging, bloated acquisition costs, leaky funnels, and founder-dependent marketing — while also advancing a purpose-led mission that has helped contribute to more than 500 prosthetic leg donations for amputee survivors across Africa.
In Growth That’s Got Legs, we explore:
• Why founder-led companies often get stuck in reactive marketing
• How fractional CMO leadership helps businesses scale with less risk
• Why messaging, funnels, automation, and operating rhythm matter for predictable growth
• How purpose can become part of a company’s growth system
• Why ethical marketing requires clarity, honesty, and responsibility
• How businesses can grow revenue while creating human impact
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta
Growth is not just about moving faster. It is about building systems that help businesses move with clarity, purpose, and impact.
Fractional CMO & Founder
Gareth Bain is an award-winning Fractional Chief Marketing Officer and Growth Strategist with over 17 years of experience helping founder-led SaaS, FinTech, PropTech, and technology businesses scale sustainably. He has led high-impact marketing initiatives for globally recognised organisations including American Express, LEGO, Blackstone, and MoneyGram, blending enterprise-level discipline with startup agility across the US, UK, EU, and MENA regions.
Gareth specialises in clarifying positioning, building go-to-market frameworks, and creating predictable revenue engines. He has supported startups and scale-ups through high-growth phases, fundraising journeys, and IPO readiness — including helping a PropTech business achieve an £80M valuation prior to IPO. As a mentor with Startupbootcamp, he advises founders on growth strategy, investor readiness, and building the marketing foundations required to scale before committing to full-time executive hires.
He is the founder of Got Legs Digital, a purpose-led marketing consultancy that integrates social impact into commercial success. Through its charitable initiatives, the business has contributed to the donation of 500+ prosthetic legs to amputee survivors across Africa — reflecting Gareth’s belief that growth should move people and impact lives, one step at a time.
Born in South Africa, professionally shaped in London, and now based in Dubai, Gareth’s story includes unusual chapters: a charity night “in jail” on Robben Island (Mandela’s prison), involvement in the 2010 FIFA World Cup, and taking part …Read More