Watch three marketers play and pull apart the emotional ad campaigns that actually worked, from Think Different to Dove Real Beauty.
Emotional ad campaigns get called manipulative right up until one lands on you. Watch Stephen Sakach, Tullio Siragusa, and Ash Maher play Apple's Think Different on air, sit with it for a second, and then work out exactly why it still holds up almost thirty years later.
Also dissected: Apple's 1984 spot that nearly got killed internally, Dove Real Beauty and the forensic artist film, Google's Reunion, the Thai Life Insurance short, and an insurance commercial that teaches empathy by dropping a trainee's car out of the sky.
The second half is the useful part for anyone with a small budget: how to tell a real purpose campaign from a borrowed trend, and what a promoter with nothing but a phone did with it.
Listen to the full episode: https://www.theblisspodcast.com/purposefuladvertising/.