Stories That Serve a Bigger Good with Kristi Eaton
Some stories do more than build visibility.
They build awareness, empathy, trust, and momentum for causes that deserve to be seen.
In this episode of The Bliss Business Podcast, we welcome Kristi Eaton, Founder and CEO of ke comms, a mission-driven public relations and storytelling agency based in Tulsa and working globally. ke comms works with purposeful brands, organizations, and causes to amplify impactful stories through media relations, social media, writing, and creative communications.
Kristi brings 20 years of journalism experience before transitioning into public relations, with reporting and writing that has appeared in outlets including The New York Times, The Washington Post, Los Angeles Times, The Associated Press, Reuters, The Guardian, Ms. Magazine, and more.
Her work has taken her across the world to cover issues including menstruation and child marriage in India, women’s experiences with fistula in Zambia, intimate partner violence in a refugee camp along the Ethiopia-Somalia border, and women’s rights in Iceland.
In Stories That Serve a Bigger Good, we explore:
• How storytelling can support social good without becoming extractive
• Why mission-driven organizations need both visibility and integrity
• How ethical communications can balance impact, strategy, and responsibility
• What journalism taught Kristi about listening, dignity, and trust
• Why community-centered stories can move people to care and act
• How purposeful brands can grow without losing sight of the people they serve
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta
The most powerful stories are not just well told. They are responsibly told — with care for the people behind them and a clear purpose for why they need to be shared.
CEO / ke comms
With 20 years of experience in journalism before transitioning to public relations, ke comms' founder, Kristi Eaton, has a keen eye for what makes a story newsworthy.
In 2017, Kristi received a grant from the International Reporting Project to report and write about menstruation and child marriage in India. A year later, she was selected to be a writer-in-residence for Fistula Foundation, traveling around Zambia documenting women’s stories about their experiences with fistula. She has also received grants to travel to a refugee camp along the Ethiopia-Somalia border to write about intimate partner violence as well as to Iceland to cover women’s rights. Her journalism work has appeared in The New York Times, The Washington Post, the Los Angeles Times, The Associated Press, Reuters, The Guardian, Ms. Magazine and numerous other print and digital outlets.
As a public relations professional, she focuses on social good causes, raising awareness about under-resourced communities and movements. She uses her deep knowledge of the media industry, her long-standing connections to editors and reporters, and her thorough strategic input to come up with eye-catching campaigns and media pitches to land top-tier placements in targeted outlets. She is a board member with the Association for Women in Communications-Tulsa and the Tulsa Foundation for Architecture.
