Personal Branding That Builds Trust with Vanessa Errecarte
Personal branding is often misunderstood.
For many people, it feels like self-promotion, performance, vanity metrics, or trying to become louder in an already noisy world. But Vanessa Errecarte offers a more thoughtful path: personal branding rooted in service, clarity, credibility, and contribution.
In this episode of The Bliss Business Podcast, we welcome Vanessa Errecarte, CEO of Marketing Simplified, author of Valuable & Visible: Redefining Personal Branding by Leading with Impact Over Image, and lecturer at the UC Davis Graduate School of Management, where she teaches Strategic Branding, Digital Marketing, and Personal Branding. Her book was inspired by the lessons she teaches her students and reframes personal branding as a service-first discipline for professionals who want credibility, not clout.
In Personal Branding That Builds Trust, we explore:
• Why personal branding should be about service, not self-promotion
• How visibility can help meaningful ideas and expertise reach the right people
• Why teaching is one of the most powerful forms of leadership
• How students and professionals can build credibility without becoming performative
• Why trust grows when people lead with contribution
• How personal branding can create connection, opportunity, and impact
🎙️ Hosted by Stephen Sakach and Tullio Siragusa🎧 Produced by Martha Huerta
Visibility is not the goal by itself. The deeper opportunity is to become visible for the value you create, the people you serve, and the contribution you are here to make.
Vanessa Errecarte, M.A., M.B.A., is an award-winning lecturer and marketing consultant who created and teaches one of the nation’s only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management. She also teaches an array of other popular marketing courses and has been twice named Teacher of the Year. A Poets & Quants “Best & Brightest” MBA recognized her as a “favorite professor,” and she considers it one of her life’s greatest honors to be trusted by students as they chase their dreams. Her bestselling book, Valuable & Visible: Redefining Personal Branding by Putting Impact Over Image offers readers a new approach to personal branding that boosts credibility without self-promotion.
For more than two decades, Vanessa has helped thousands of organizations and professionals clarify their value, stand out, and create meaningful impact. She is the founder of Marketing Simplified, a widely recognized consulting and training agency honored as Business of the Year, a frequent speaker at major industry events, and a contributor whose insights have appeared in the Financial Times.
Dedicated to service, she lends her expertise to multiple boards and philanthropic efforts. Outside of work, she’s happiest soaking up time with her family and friends…and earning the carbs she loves with her workout shoes.
