Setting Goals and Expectations for Your Marketing Investment: Maximizing ROAS (Episode 2 of 5)
Are you setting the right goals for your marketing dollars?
In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.
Whether you're a startup or scaling brand, this episode gives you the roadmap to:
* Align expectations with your actual funnel performance
* Balance short-term wins with long-term investments
* Understand how to adjust ROAS targets based on evolving data
* Discover how smart targeting can improve profitability by zip code, product line, or lead type
If your agency isn’t helping you calculate, revisit, and improve your cost per lead, you might be leaving serious ROI on the table.
📊 Episode 2 of 5: Setting Goals and Expectations for Your Marketing Investment
Josh Prizer
Vice President, Digital Marketing of Zero Company
Since 2002, Josh Prizer has been a cornerstone of the Zero Company team, guiding clients with multi-million dollar ad budgets toward strategic growth. With deep expertise in Google, Bing, and programmatic platforms including Display, Video, and CTV, Josh brings both precision and purpose to every campaign.
What sets Josh apart is not just his mastery of digital advertising. It is his passion for helping businesses grow into their full potential and witnessing the ripple effect that growth has on the lives of the people behind them.
Outside of work, Josh is active in his community as a volunteer educator and local baseball umpire. Whether he is teaching empathy and compassion or calling plays on the field, he is committed to fostering integrity and human connection in everything he does.
