Setting Goals and Expectations for Your Marketing Investment: Maximizing ROAS (Episode 2 of 5)
Are you setting the right goals for your marketing dollars?
In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.
Whether you're a startup or scaling brand, this episode gives you the roadmap to:
* Align expectations with your actual funnel performance
* Balance short-term wins with long-term investments
* Understand how to adjust ROAS targets based on evolving data
* Discover how smart targeting can improve profitability by zip code, product line, or lead type
If your agency isn’t helping you calculate, revisit, and improve your cost per lead, you might be leaving serious ROI on the table.
📊 Episode 2 of 5: Setting Goals and Expectations for Your Marketing Investment