Josh Prizer
Vice President, Digital Marketing of Zero Company
Since 2002, Josh Prizer has been a cornerstone of the Zero Company team, guiding clients with multi-million dollar ad budgets toward strategic growth. With deep expertise in Google, Bing, and programmatic platforms including Display, Video, and CTV, Josh brings both precision and purpose to every campaign.
What sets Josh apart is not just his mastery of digital advertising. It is his passion for helping businesses grow into their full potential and witnessing the ripple effect that growth has on the lives of the people behind them.
Outside of work, Josh is active in his community as a volunteer educator and local baseball umpire. Whether he is teaching empathy and compassion or calling plays on the field, he is committed to fostering integrity and human connection in everything he does.
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Future Proofing Your Marketing Investments (Episode 5 of 5)
In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack how brands can future-proof their marketing investments in a world of constant change.
From AI and cookie deprecation to evolving buyer behavior, this episode explores:
* Why marketing innovation begins with testing and split experimentation
* How to pre...
How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before making ca...
How to Measure Marketing Performance for Better ROAS (Episode 3 of 5)
In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.
They cover:
* Why a 30-second phone call shouldn’t count as a conversion
* How to use Google Tag Manager and GA4 to track meaningful actions
* What...
Setting Goals and Expectations for Your Marketing Investment: Maximizing ROAS (Episode 2 of 5)
In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.
Whether you're a startup or scaling brand, this episode gives you the roadmap to:
* Align expectations with your act...
Turning Costs into Investments: The Fundamentals of Marketing Spend (Episode 1 of 5)
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic asset.
Josh breaks...