Marketing With Purpose Kit: Customer Connection in a Data-Driven World
More data doesn’t automatically create better marketing.
Connection does.
In a world where dashboards, metrics, and automation dominate decisions, the brands that stand out are the ones that turn data into meaningful customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Alexandra Russo, Fractional CMO & Marketing Consultant.
Alexandra is the founder of Alex the CMO and has partnered with 16 brands over the past 2.5 years across franchising, multi-location retail, and B2B, helping leadership teams move faster without the overhead of a full-time hire. With 13+ years of experience, including scaling the marketing function at Deka Lash across 100+ locations, she brings executive-level thinking on demand and builds real systems behind social media and marketing strategy that drive connection, consistency, and growth.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• How to turn data into meaningful customer connection
• Why systems matter more than tactics in modern marketing
• Building scalable strategies across multi-location brands
• Bringing clarity and speed to marketing leadership
🎧 If you’re looking to move beyond surface-level metrics and create marketing that truly connects, this conversation offers practical insight for today’s data-driven world.
Fractional CMO & Marketing Consultant
Alex Russo is a Fractional CMO and marketing consultant who has partnered with 16 brands as a fractional executive or consultant over the past 2.5 years — spanning franchising, multi-location retail, and B2B — helping leadership teams move faster without the overhead of a full-time hire. She's the founder of Alex the CMO, and brings 13+ years of experience that includes scaling the marketing function at Deka Lash from the ground up as VP of Marketing across 100+ locations. She also develops social media growth plans for franchise brands that need a real system behind their content, not just a posting schedule. Based in Pittsburgh, she works with brands across the country who need executive-level thinking on demand.
