Alexandra Russo on why the brands that scale connection well are the ones with real marketing systems behind them, not just another list of tactics.
More data doesn't automatically create better marketing. Alexandra Russo, Fractional CMO and founder of Alex the CMO, breaks down why the brands that scale customer connection well are the ones with real systems behind their social media and marketing strategy, not just a growing list of tactics.
Across 16 brands in franchising, multi-location retail, and B2B, the pattern holds: clarity and speed in marketing leadership come from structure, not more dashboards.
Watch above, then get the full episode: Marketing With Purpose Kit: Customer Connection in a Data-Driven World (https://www.theblisspodcast.com/marketing-with-purpose-kit/)
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta