Alexandra Russo
Fractional CMO & Marketing Consultant
Alex Russo is a Fractional CMO and marketing consultant who has partnered with 16 brands as a fractional executive or consultant over the past 2.5 years — spanning franchising, multi-location retail, and B2B — helping leadership teams move faster without the overhead of a full-time hire. She's the founder of Alex the CMO, and brings 13+ years of experience that includes scaling the marketing function at Deka Lash from the ground up as VP of Marketing across 100+ locations. She also develops social media growth plans for franchise brands that need a real system behind their content, not just a posting schedule. Based in Pittsburgh, she works with brands across the country who need executive-level thinking on demand.
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
More data doesn’t automatically create better marketing. Connection does. In a world where dashboards, metrics, and automation dominate decisions, the brands that stand out are the ones that turn data into meaningful customer...