How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before making campaign changes
* Why small tweaks in ad copy can drive 25% or more lift in performance
* How to avoid the biggest pitfall in marketing: reacting too quickly to incomplete data
If you’re still making decisions based on gut feel or day-by-day results, you’re not optimizing, you’re guessing. This episode gives you the blueprint for smarter marketing investments.
🎧 Episode 4: How to Optimize Your Marketing Investments for Peak Performance