How to Measure Marketing Performance for Better ROAS (Episode 3 of 5)
Are you measuring what truly matters in your marketing?
In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.
They cover:
* Why a 30-second phone call shouldn’t count as a conversion
* How to use Google Tag Manager and GA4 to track meaningful actions
* What “soft conversions” are and why they matter for funnel analysis
* How data-driven attribution models tell the full story of your marketing impact
* Tips for evaluating whether your agency is measuring the right things (or anything at all)
If you’re only tracking the last click, you’re missing the insights that turn campaigns into investments. This episode gives you the tools to fix that.
🎧 Episode 3: How to Measure Marketing Performance for Better ROAS