Future Proofing Your Marketing Investments (Episode 5 of 5)
Is your marketing ready for the future?
In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack how brands can future-proof their marketing investments in a world of constant change.
From AI and cookie deprecation to evolving buyer behavior, this episode explores:
* Why marketing innovation begins with testing and split experimentation
* How to prepare for a cookieless future and remain competitive
* The impact of empathetic marketing on customer experience and brand loyalty
* How AI tools like aiCMO are reshaping strategy and accelerating insight
* Why strong agency relationships create long-term compounding ROI
📈 Episode 5: Future Proofing Your Marketing Investments
Marketing is not a one-and-done cost center. It's a dynamic system that, when led with empathy, curiosity, and agility, becomes a multiplier.
Josh Prizer
Vice President, Digital Marketing of Zero Company
Since 2002, Josh Prizer has been a cornerstone of the Zero Company team, guiding clients with multi-million dollar ad budgets toward strategic growth. With deep expertise in Google, Bing, and programmatic platforms including Display, Video, and CTV, Josh brings both precision and purpose to every campaign.
What sets Josh apart is not just his mastery of digital advertising. It is his passion for helping businesses grow into their full potential and witnessing the ripple effect that growth has on the lives of the people behind them.
Outside of work, Josh is active in his community as a volunteer educator and local baseball umpire. Whether he is teaching empathy and compassion or calling plays on the field, he is committed to fostering integrity and human connection in everything he does.
