Conscious Capitalism: The Power of Community and Connection with Shannon Wilburn
What happens when you scale a business with your values—not at the expense of them?
Join us for a powerful conversation with Shannon Wilburn , Co-founder of Shine Executive Coaching and co-founder of Just Between Friends Franchise, as we explore how conscious capitalism creates deeper trust, stronger teams, and more meaningful growth.
In this episode, we’ll unpack:
+ What it really takes to build community inside your company and with your customers
+ How to scale a values-based business without losing your culture
+ Why emotional intelligence and connection drive retention, trust, and profitability
+ The leadership mindset shift from control to collaboration
🎙️ Hosted by Stephen Sakach & Mike Liwski
This episode is for founders, franchise leaders, and purpose-driven entrepreneurs who want to build companies where people—and profits—can thrive together.
💬 What does community mean to your business? Drop your thoughts in the comments and tune in.
Shannon Wilburn
Executive Director and Franchise Coach of SMB Franchise Advisors
Shannon Wilburn is a Certified Franchise Executive, serial entrepreneur, speaker, and business owner with over two decades of experience in franchising. She is currently Executive Director + Franchise Coach at SMB Franchise Advisors, where she leverages her extensive expertise to expand executive coaching and mentoring services for franchisors through the Launch and Grow programs.
Shannon co-founded Just Between Friends Franchise System, the nation’s leading children’s and maternity consignment event, growing the company from a small neighborhood sale in her living room into a franchise system with over 150 locations across 33 states and $42 million in system-wide sales. She continues to support the executive team by serving on the board.
In addition to her role as a franchisor, Shannon is the founder of Shine Executive Coaching, where she supports six- and seven-figure purpose-driven founders and entrepreneurs in scaling their businesses into fully systemized and scalable enterprises.
As the co-host of The Franchise Leaders Forum Podcast, Shannon shares insights, strategies, and candid conversations with industry leaders, helping emerging and established franchisors navigate growth, leadership, and operational challenges.
A recipient of the International Franchise Association’s (IFA) prestigious Bonnie LeVine Award and recognized as one of the Top 50 Women in Franchising by 1851 Franchise, Shannon is deeply committed to empowering others in the industry. She is a sought-after speaker at franchise conferences and leadership events and has bee… Read More
