Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
A recent Deloitte study revealed that purpose-driven brands are 50% more likely to inspire customer loyalty and long-term growth. Yet many organizations still view marketing as a transaction rather than a tool for connection, empathy, and shared values.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Julie Green, Vice President of Marketing for Heights Wellness Retreat. Julie leads marketing initiatives for a fast-growing wellness brand and shares how aligning marketing with purpose and empathy can create meaningful connections with customers while driving brand growth.
PDT 🎙️ Hosted by Mike Liwski
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• How empathy and purpose elevate brand storytelling
• Why authentic connection drives customer loyalty
• Practical ways to align brand strategy with human values
• Real-world insights from purpose-driven marketing in action
🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will inspire you to bring more purpose and empathy into every aspect of your marketing.
VP of Marketing
As Vice President of Marketing for Heights Wellness Retreat, Julie Green leads the brand’s strategic evolution, bringing a fresh, modern approach to holistic wellness and self-care. She played a pivotal role in rebranding Massage Heights to Heights Wellness Retreat, ensuring the brand resonates with today’s wellness-conscious consumers while expanding its reach to younger, experience-driven demographics.
With over 15 years of experience in franchising and a background in home services, Julie combines data-driven strategy with compelling storytelling to create marketing campaigns that drive brand loyalty and franchise growth. Under her leadership, Heights Wellness Retreat has embraced cutting-edge digital marketing, influencer partnerships, and national campaigns that elevate brand awareness and guest engagement.
Julie’s expertise extends beyond consumer marketing—she is also dedicated to franchise success, equipping owners with the tools and strategies they need to build strong local communities. Her passion for authentic brand experiences and high-impact marketing ensures that Heights Wellness Retreat remains a leader in the next generation of wellness innovation.
