Data can inform decisions, but real growth happens when brands turn insight into meaningful connection. Too often, businesses collect information without translating it into communication that customers can actually feel and trust.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Haley Anderson, Account Executive at Zero Company. Haley is a digital marketing strategist and communications professional who specializes in paid media strategy across Google Ads, Meta, and LinkedIn. With a foundation in public relations, she is known for translating complex data into clear insights, refining creative for stronger performance, and building campaigns that deliver measurable results. Grounded in her San Antonio community, Haley blends analytics with storytelling and brand positioning, bringing heart, clarity, and dedication to helping businesses grow.
📅 Wednesday, February 18, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Michele Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• How to turn data into communication that builds trust
• Why storytelling still matters in performance marketing
• Translating metrics into insights clients can understand
• Balancing strategy, creativity, and measurable growth
🎧 Whether you’re leading campaigns, managing client relationships, or building a brand, this conversation will help you strengthen customer connection in a data-driven world.
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