Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Marketing generates activity.
But when done right, it generates revenue.
Too often, campaigns produce clicks and impressions without clearly connecting to business growth. The real opportunity lies in turning marketing insights into measurable revenue outcomes.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Paul Waithaka, Account Executive at Zero Company.
At Zero Company, Paul applies his master’s degree in marketing research to build, analyze, and optimize PPC and social media campaigns for clients across a wide range of industries. Certified in Google Ads Search and Google Ads Measurement and fluent in three languages, he brings analytical precision and a global perspective to translating complex data into strategies that drive results.
🎙️ Hosted by Michele Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• What it takes to turn marketing into a true revenue engine
• How data and research guide smarter campaign decisions
• Optimizing PPC and social strategies for measurable growth
• Translating marketing analytics into real business impact
🎧 If you’re looking to move beyond vanity metrics and make marketing a measurable driver of revenue, this episode is for you.
Paul Waithaka will be your primary Account Executive here at Zero Company. He puts his master’s degree in marketing research to use each day at Zero Company, and he enjoys the challenge of building, analyzing and optimizing PPC and social media campaigns for his clients and believes that providing services for clients from a wide range of industries makes coming to work an interesting experience. Not only has he earned Google Ads Search and Google Ads Measurement Certification, but he’s also fluent in three languages.
When’s not busy with client accounts, Paul enjoys spending time supporting the Philadelphia Eagles and the L.A. Lakers, as well as reading, hiking, skating or perhaps finding the world’s best carne asada tacos.
