Paul Waithaka
Paul Waithaka will be your primary Account Executive here at Zero Company. He puts his master’s degree in marketing research to use each day at Zero Company, and he enjoys the challenge of building, analyzing and optimizing PPC and social media campaigns for his clients and believes that providing services for clients from a wide range of industries makes coming to work an interesting experience. Not only has he earned Google Ads Search and Google Ads Measurement Certification, but he’s also fluent in three languages.
When’s not busy with client accounts, Paul enjoys spending time supporting the Philadelphia Eagles and the L.A. Lakers, as well as reading, hiking, skating or perhaps finding the world’s best carne asada tacos.
March 18, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Paul Waithaka, Account Executive at Zero Company, joins the Marketing With Purpose Kit to take apart the marketing cost center myth, and to explain why the tracking chain from click to closed sale is what decides whether marketing can defend itself at all.
Guest: Paul Waithaka