Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
According to Gartner, companies with strong marketing–sales alignment can see up to a 208% increase in marketing revenue contribution. Yet many organizations still treat marketing as a cost center instead of a strategic growth driver.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jennifer Sullivan, Fractional Chief Growth Officer at Hollywood Dialect Coach. Jennifer brings nearly two decades of experience driving profitable growth and transformation across finance, SaaS, entertainment, media, and technology. Known for her rare combination of financial rigor, creative vision, and executive alignment, she shares how turning marketing into a true revenue engine requires the right balance of data, creativity, and strategy.
PST 🎙️ Hosted by Mike Liwski
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• How to transform marketing from support function to growth driver
• Why revenue alignment begins with shared vision and metrics
• Practical strategies for integrating marketing, sales, and finance
• Real-world insights on leveraging AI and creativity to fuel business results
🎧 Whether you’re leading a startup, scaling a franchise, or guiding a corporate brand, this conversation will help you unlock the full growth potential of marketing.
Jennifer Sullivan
Chief Revenue and Growth Officer
Jennifer Sullivan Brings a rare combination of experience spanning financial rigor, creative vision, team development and executive alignment. She is a revenue catalyst with nearly 20 years of experience driving profitable growth and business transformation across finance, SaaS, entertainment and media, nonprofit, and technology sectors. She began her career in finance at a global investment advisory firm before discovering her talent for translating financial acumen into revenue-generating marketing strategies.
As a proven revenue driver, Jennifer previously led marketing and business development at a Top 100 Advisory and Consulting Firm where she spearheaded expansion initiatives that generated 47% revenue growth while successfully scaling the brand from local to national and international prominence. Her strategic approach delivered multiple national awards for Best Re-Brand, Client Experience Initiative and Advertising Campaign of the Year.
Jennifer specializes in revenue turnaround strategies, leveraging the intersection of marketing and AI to identify untapped opportunities, optimize conversion funnels, and accelerate pipeline growth. She is a sought-after speaker on customer experience and business growth strategy.
She is a board member of The Celiac Disease Foundation. Jennifer graduated from The University of Southern California where she received two Bachelor of Arts degrees in Economics and Political Science.
