Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can inform decisions, but real growth happens when brands turn insight into meaningful connection. Too often, businesses collect information without translating it into communication that customers can actually feel and trust.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Haley Anderson, Account Executive at Zero Company. Haley is a digital marketing strategist and communications professional who specializes in paid media strategy across Google Ads, Meta, and LinkedIn. With a foundation in public relations, she is known for translating complex data into clear insights, refining creative for stronger performance, and building campaigns that deliver measurable results.
Grounded in her San Antonio community, Haley blends analytics with storytelling and brand positioning, bringing heart, clarity, and dedication to helping businesses grow.
🎙️ Hosted by Michele Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• How to turn data into communication that builds trust
• Why storytelling still matters in performance marketing
• Translating metrics into insights clients can understand
• Balancing strategy, creativity, and measurable growth
🎧 Whether you’re leading campaigns, managing client relationships, or building a brand, this conversation will help you strengthen customer connection in a data-driven world.
Account Executive
Haley Anderson is a digital marketing strategist, communications professional, wife, and proud mom of two. Born and raised in San Antonio, Texas — where she still lives today — Haley combines her deep local roots with a passion for helping brands grow through thoughtful, results-driven marketing.
She earned her degree in Communications with a focus in Public Relations, a foundation that continues to shape her strategic approach to messaging, storytelling, and audience engagement. Over the course of her career, Haley has specialized in paid media strategy across platforms like Google Ads, Meta, and LinkedIn. She is known for translating complex data into clear insights, refining creative to maximize performance, and building campaigns that deliver measurable results. Her background in PR gives her a unique edge — blending analytics with strong communication and brand positioning.
Outside of her professional life, Haley’s greatest joy is her family. She is a devoted wife and mom to her 6-year-old daughter and 3-year-old son, who keep her life both busy and full. When she’s not optimizing campaigns or analyzing reports, you’ll likely find her spending quality time with her family, taking a Pilates class, trying out a new restaurant, or lending a hand at her family’s business, B-Daddy’s BBQ — a true San Antonio staple.
Grounded in her community and driven by both creativity and strategy, Haley brings heart, clarity, and dedication to everything she does — whether it’s growing brands or raising her family.
