Marketing With Purpose Kit: Customer Connection in a Data-Driven World
According to PwC, 73% of customers say experience is a key factor in their purchasing decisions, yet only 49% of U.S. consumers say companies provide a good customer experience.
This gap highlights the challenge many organizations face: using data to understand customers while still creating genuine, human-centered connections.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone. Lindsey brings a wealth of expertise in brand strategy, franchise growth, and customer engagement, and she shares how businesses can combine data-driven insights with authentic interactions to create lasting impact.
🎙️ Hosted by Michelle Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• Why customer connection is more critical than ever in a data-first world
• How to balance technology with empathy in customer engagement
• Practical steps to turn insights into meaningful action
• Real world examples of brands building loyalty through authentic connection
🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will equip you to strengthen customer connection in the era of data-driven marketing.
Lindsey McFadden
Chief Marketing Officer
Lindsey McFadden is the Chief Marketing Officer at Stretch Zone, where she leads a dynamic team focused on advertising, branding, PR and communications initiatives for both Corporate and Franchisees. Originally introduced to Stretch Zone through a consulting engagement in 2019, Lindsey has seen first-hand both the swift growth of the brand as well as the impact Stretch Zone has made on communities nationwide. Stretch Zone currently has 400 open studios across 41 states and is proud to not have a single studio closure.
Lindsey began her career in the multi-unit space and has spent most of her career supporting multi-unit owners and operators. After a five-year stint with an ad agency diving deep into the creative process, it was time to get back to solving business problems – enter consulting. Lindsey then spent the next four years building a consulting practice alongside two co-founders, while primarily focusing on multi-unit and franchise brands. It was then that she was introduced to Stretch Zone. Since coming in-house at Stretch Zone, the brand has opened 140 locations, with many more on the horizon.
Lindsey earned her bachelor’s degree in marketing, as well as a MBA from Florida State University. She lives in South Florida with her family and works out of the corporate office in Ft. Lauderdale.
