Marketing With Purpose Kit: Creating a Purpose Platform for Content Marketing
82% of consumers say they want brands to take a stand on values they care about, but only 43% believe brands actually deliver on that promise. (Source: Edelman Trust Barometer)
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore what it really means to create a purpose platform for your content strategy, and how to shift from random acts of marketing to a brand narrative that resonates long-term.
🎙️ Hosted by Stephen Sakach, Ash Maher, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• What a “purpose platform” actually means and why it’s not a tech stack
• Why SEO-first strategies often miss the mark on emotional connection
• Real brand examples from Headspace, LEGO, and Red Bull
• The three ingredients to making your content unforgettable
This episode is a call to stop broadcasting and start relationship-building. When every piece of content aligns with a core belief, you don’t just inform—you transform.
🎧 Whether you’re a founder, strategist, or content leader, this one is packed with insight to help you build trust, not just traffic.