Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Purpose-driven marketing is not just about messaging. It is about creating meaningful connections, inspiring teams, and delivering measurable growth that benefits both customers and franchisees.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jamie Eslinger, CMO of Shoot 360. Named an Entrepreneur Top 50 Franchise CMO Game Changer, Jamie brings more than 20 years of experience driving brand growth across startups, international retail, franchising, and globally recognized brands.
Currently leading marketing at Shoot 360, Jamie focuses on digital lead generation, customer acquisition, and local market engagement. Her career spans leadership roles with brands including The Little Gym, PartyLite, Baskin-Robbins, Crunch Fitness, Massage Envy, and European Wax Center, along with early sports marketing experience supporting the WNBA, NBA, and NHL. Known for blending strategic rigor with creative flair, she builds award-winning campaigns and mentors emerging leaders, always keeping empathy and human connection at the center of growth.
🎙️ Hosted by Mike Liwski
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• Why purpose and empathy are powerful growth drivers
• Balancing performance marketing with brand storytelling
• Supporting franchisees through strategic marketing systems
• Leading cross-functional teams through change and expansion
🎧 Whether you’re building a franchise brand, leading a marketing team, or striving to connect more deeply with your audience, this episode offers actionable insight on bringing purpose and empathy into marketing.
CMO
Jamie Eslinger, named an Entrepreneur Top 50 Franchise CMO Game Changer, is a dynamic marketing leader with over 20 years of experience driving brand growth, innovation, and audience engagement across startups, international retail, franchising, and iconic global brands.
Currently Chief Marketing Officer of Shoot 360, Jamie leads marketing with a strong focus on digital lead generation, customer acquisition, and local market engagement.
Jamie began her career in sports marketing with the WNBA, NBA, and NHL at Washington Sports and has held key marketing leadership roles at The Little Gym, PartyLite, and Baskin-Robbins. As CMO at JEM Brands she lead their Crunch Fitness, Massage Envy, and European Wax Center franchise locations across the U.S. Throughout her career, she has led cross-functional teams, large-scale initiatives, and transformative brand strategies that deliver measurable results.
Known for combining strategic rigor with creative flair, Jamie has built award-winning campaigns — including a Gold Reggie Award for her work with Yahoo.com and Baskin-Robbins — and is recognized for expertise in digital marketing, lead generation, PR, grassroots promotions, and change management. Her work has consistently increased brand awareness, customer engagement, and franchisee success.
Jamie’s work has been featured in Marie Claire magazine, and she is passionate about mentoring emerging professionals and giving back through community initiatives, including Komen for the Cure.
Outside of work, Jamie enjoys pickleball, yoga, a good spa day, and spending time w…Read More
