Marketing With Purpose Kit: Avoiding Purpose-Washing by Staying Authentic in Your Actions and Claims
73% of consumers say they are more likely to trust brands that act consistently with their stated values across every touchpoint. But when promises outpace proof, audiences call it purpose washing.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we break down how to keep your purpose real, measurable, and aligned across your entire organization. We also look at brands that back it up with action and transparency.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
🧭 In this episode, we cover:
• What purpose washing is and how to spot it
• Examples of action-backed purpose, including transparency-led models
• Five guardrails to stay authentic: consistency, evidence and transparency, employee alignment, long-term commitment, and clear boundaries
• Practical steps to align marketing, ops, HR, and product with your stated values
🎧 Whether you lead brand, run growth, or guide culture, this Kit shows how to turn purpose into proof points your audience can trust.