Building Community and Connection in Business with Bo Lowery
Franchise brands that prioritize emotional connection can outperform competitors by up to 85% in revenue growth (Gallup). But connection doesn’t happen by chance. It’s designed through leadership, systems, and shared purpose.
In this episode of The Bliss Business Podcast, we’re joined by Bo Lowery, Vice President of Marketing at Wild Birds Unlimited. Bo has helped grow one of the most beloved brands in specialty retail by turning stores into hubs of community, nature, and belonging.
🎙️ Hosted by Stephen Sakach and Mike Liwski
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• How to build lasting community through business
• The systems that allow 350+ franchisees to deliver consistent care
• Why emotional connection drives loyalty more than satisfaction
• How leaders can scale love, purpose, and trust
🎧 Whether you’re leading a brand, franchise, or local business, this episode will reshape how you think about growth through connection.
Bo Lowery
Vice President of Marketing, Wild Birds Unlimited
Bo Lowery’s journey in retail began in her family’s specialty store in Indianapolis, where she gained firsthand experience in every aspect of running a small business. That early foundation shaped her approach to marketing and brand strategy, leading her to Wild Birds Unlimited in 1998 where she has played a pivotal role in shaping one of North America’s most recognized specialty retail brands.
As Vice President of Marketing at WBU, Bo leads consumer-facing strategies across all channels, blending data-driven insights with a passion for connecting customers with nature through backyard bird feeding. Prior to joining Wild Birds Unlimited, Bo spent 15 years in the publishing industry as a writer, editor and art director.
With a deep understanding of retail, franchising, and brand-building, Bo brings a unique perspective on how businesses can create lasting connections with their customers in an ever-changing market.