Watch Ben Green of The Storytellers on storytelling for organizational change — the six-chapter framework that turns a strategy deck into belief people act on.
Watch Ben Green, Lead Consultant at The Storytellers (part of Accenture), break down storytelling for organizational change — the practical, six-chapter framework his team uses to turn a transformation strategy into something people actually believe and act on.
In this conversation, Ben explains why most change efforts stall at "communication" instead of connection, and why empathy — not more slides — is what closes that gap. He walks through the six chapters step by step: pride and purpose, the honest challenge, the opportunity, the strategy itself, the human behaviors it requires, and the destination leaders are building toward. Along the way he shares a story about an insurance company where one leader's personal story did more to align 100 executives than a strategy deck ever could.
You'll also hear how to adapt a change narrative across global teams without losing its core meaning, and why storytelling — not more meetings — is what actually breaks down silos between departments.
▶ Watch above, then get the full breakdown and framework notes on the episode page: Storytelling That Builds Connection with Ben Green (https://www.theblisspodcast.com/storytelling-that-builds-connection-with-ben-green/) Learn more about Ben and The Storytellers at thestorytellers.com.