Marketing With Purpose Kit: Aligning Marketing with Business Growth
Business growth doesn't happen through strategy alone. It happens when people believe in the mission.
For marketing to truly support business growth, it needs more than campaigns and metrics. It requires a clear vision, strong leadership, and alignment across the entire organization.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Tony Ditzler, President of ShelfGenie, a Neighborly company, to explore how marketing and business strategy can work together to drive growth.
With more than two decades of leadership experience across franchising, field operations, sales, and organizational development, Tony leads ShelfGenie’s strategy, growth, and transformation across its franchise system. His approach centers on building trust, embracing innovation, and empowering franchise owners and teams to take ownership of shared goals. He believes the strongest organizations grow when people understand the mission and choose to move forward together.
📅 Wednesday, November 11, 2026 | 8:00 AM PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
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How to align marketing strategy with broader business goals
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Why strong organizational culture supports sustainable growth
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The role of trust and shared vision in bringing teams together
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How empowering franchise owners and employees can drive better results
Marketing works best when everyone is moving in the same direction. Join us for a conversation about connecting strategy, people, and purpose to build stronger businesses.
President of ShelfGenie
Tony Ditzler is the President of ShelfGenie, a Neighborly company, where he leads the brand’s strategy, growth, and transformation across its franchise system. With more than two decades of leadership experience spanning franchising, field operations, sales, and organizational development, Tony is passionate about building businesses where strong culture and strong performance reinforce one another.
His leadership philosophy centers on creating a clear vision, building trust, embracing innovation, and empowering people to take ownership of the results they create. At ShelfGenie, Tony has focused on bringing franchise owners, team members, and strategic partners together around a shared mission while positioning the brand for its next era of growth.
Tony believes the strongest organizations are not built through compliance—they are built when people understand the mission, believe in the direction, and choose to move forward together.
