Conrad O'Connell of BuildUp Bookings explains why branded search volume is a simple, reliable signal of real brand building for vacation rental companies.
Branded search volume, the number of people who type your company name into Google each month, is a simple and reliable brand-building signal, says Conrad O'Connell, Founder of BuildUp Bookings.
In this Marketing With Purpose Kit conversation with host Tullio Siragusa, Conrad draws on more than 300 vacation rental brands to show what separates marketing that compounds from marketing that only spends.
Watch for:
• Why 20 to 40 brand searches a month after several years is a warning sign, and what 10,000 says instead
• The April 2020 month that tested his agency, and why he let clients out of contracts early
• "Facade companies" and why smaller local managers tend to earn better reviews
• The broken magic button: setting honest expectations when new ads launch
• Why ad fatigue reaches every advertiser, whatever the budget
Hosted by Tullio Siragusa. Produced by Martha Huerta.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-8/
Conrad O'Connell's guest profile: https://www.theblisspodcast.com/guests/conrad-oconnell/
More from the Marketing With Purpose Kit: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/