The best franchise systems don’t just market the brand.
They empower every location to win locally.
Too many brands chase expansion without building the marketing foundation needed to support operators on the ground. The real advantage comes from aligning strategy, storytelling, and execution at scale.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Kelly Mance, VP of Marketing of Premium Service Brands.
Kelly leads the integrated marketing vision across a growing portfolio of franchise brands, bringing firsthand experience as both an independent business owner and consultant. With more than 20 years of experience across healthcare, technology, education, and government, she has built and led high-performing teams that help brands tell meaningful stories, create lasting connections, and empower franchise owners to compete and grow through purpose-driven marketing.
📅 Wednesday, April 29, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• What it takes to drive scalable growth through marketing
• Aligning brand strategy across multi-brand franchise systems
• Empowering franchise owners with the right tools and messaging
• Building marketing foundations that support long-term expansion
🎧 If you’re focused on scaling your brand without losing clarity or connection, this conversation offers practical insight into how marketing fuels sustainable growth.
#TheBlissBusinessPodcast #Leadership #Marketing #BusinessGrowth