Kelly Mance on the biggest single reason marketing plans miss the mark: not having the right people aligned from the start.
“Give the right people in the room from the beginning so everyone can be aligned from the jump.” Kelly Mance, VP of Marketing at Premium Service Brands, on the one habit she says prevents most marketing alignment breakdowns across a multi-brand franchise system.
She walks through her team's weekly North Star ritual, why data beats gut feeling on pricing decisions, and how alignment works as a system, not a meeting.
Watch above, then get the full episode: Marketing With Purpose Kit: Driving Scalable Growth Through Marketing (https://www.theblisspodcast.com/marketing-with-purpose-kit-driving-scalable-growth-through-marketing/)
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta