Watch Marci Kleinsasser of HOTWORX explain how customer pulse surveys and quick feedback loops can redirect a campaign even when the dashboard data looks solid.
Customer pulse surveys are one of the least expensive tools a marketer has, and Marci Kleinsasser, CFE, VP of Franchise Development Marketing at HOTWORX and founder of Kleinsasser Growth Advisors, explains why she keeps coming back to them in this Marketing With Purpose Kit conversation with host Tullio Siragusa.
At PuroClean, a property manager campaign looked solid in the data. Sitting in on customer calls told a different story, and the campaign took a new direction. Her lesson for marketers: build feedback loops into every campaign, whether you are launching it or shifting it.
Watch to learn:
• Why a solid-looking dashboard can still point a campaign the wrong way
• How quick phone and email pulse surveys surface qualitative feedback without a big budget
• Why attribution (first touch, last touch, or every touch in between) is still an open debate
• How clear roles, goals, and accountability keep cross-team launches on track
• Why Marci leads her marketing teams from behind, clears their path, then gets out of their way
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-aligning-marketing-with-business-growth-9/
Guest profile: https://www.theblisspodcast.com/guests/marci-kleinsasser-c/
More from the Marketing With Purpose Kit: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
Learn more about HOTWORX: https://www.hotworx.net/