Chrisane Giard of Clean Air Lawn Care on why it takes up to 17 brand touches before a lead-gen campaign converts efficiently.
Chrisane Giard, Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain why it takes far more brand exposure than marketers assume before a lead actually converts.
Watch to learn:
• Why Chrisane says it now takes "17 times before they even know who you are"
• How her team keeps customer communication human even when using AI
• The Teams and SharePoint systems that onboard every new franchise location
• Why a location's marketing changed after customers kept mentioning "hobo spiders"
• Why she hires for trainability over people who claim to know everything about marketing
Chrisane Giard: "It used to be they need to see your brand three times. And now it's like 17 times before they even know who you are."
Watch the full conversation, listen to the episode, or read the recap:
Episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-aligning-marketing-with-business-growth-8/
Guest profile: https://www.theblisspodcast.com/guests/chrisane-giard/
Learn more about Clean Air Lawn Care at cleanairlawncare.com.