The best marketing strategies don't just build brands.
They build better businesses.
When marketing is aligned with operations and business objectives, it stops being a cost center and becomes one of the strongest drivers of franchise growth.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Nelson Montini, Brand Manager at Top Rail Fence.
Nelson is a franchise marketing leader with a proven track record of turning marketing into a true growth engine for franchise owners. At Top Rail Fence, part of Homefront Brands, he leads marketing strategy for a 200+ territory franchise network, building systems that connect marketing with operational success. By aligning marketing strategy with business outcomes, he helped increase local marketing investment from under 5% to nearly 29% of revenue while growing total marketing investment by nearly 600%. With previous franchise marketing leadership experience at Premium Service Brands and Tropical Smoothie Cafe, Nelson brings deep expertise in using data-driven strategy and operational alignment to help franchise systems scale.
📅 Wednesday, July 29, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• Why marketing performs best when it's aligned with business goals
• Connecting marketing strategy with operational execution
• Building systems that create measurable value for franchisees
• Using data to drive scalable growth across a franchise network
🎧 If you're looking to transform marketing into a strategic growth engine for your business, this conversation offers practical insights into aligning marketing with measurable business results.
#TheBlissBusinessPodcast #Leadership #Marketing #BusinessGrowth