Top Rail Fence's Nelson Montini on the "close rate cliff": how speed to lead, not sales training, was quietly costing franchise owners the deal.
“We had what could be coined as a close rate cliff.” Nelson Montini, Brand Manager at Top Rail Fence, breaks down the week his team almost blamed a sales team for a problem that was actually about speed to lead.
Nelson walks through how a network with record lead volume and record revenue still had close rates quietly falling, and how customer reviews, not the sales scorecard, pointed to the real fix: getting to the customer faster cut the close-rate gap by roughly 20 points.
Watch above, then get the full conversation on the episode page: Marketing With Purpose Kit: Aligning Marketing With Business Growth (https://www.theblisspodcast.com/marketing-with-purpose-kit-aligning-marketing-with-business-growth-6/) Learn more about Top Rail Fence at toprailfences.com.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta