Human judgment with AI, as a rule: human touch at the start, AI in the middle, human intelligence at the end. Megan Braverman of Berbay on the future of work.
Human judgment with AI has a shape, and Megan Braverman states it as a rule: human touch from the beginning, AI in the center, human intelligence on the end. Watch the Owner and Principal of Berbay Marketing & PR take the question from Stephen Sakach and Tullio Siragusa, and explain why conservative industries like law, finance, and real estate cannot afford to sound like everyone else.
Her test for differentiation is the part worth watching twice. Professional service websites are interchangeable, same colors, same fonts, same claims, and you could swap the logos without anyone noticing. “Your differentiator cannot be like, we're tech forward. What does that mean? You have a computer and a printer?”
The rest is about what makes a firm survivable. Berbay had an office for two decades and went fully virtual in 2021, so culture had to be rebuilt rather than relocated. The office randomness, the unplanned meetings and trainings, does not transfer unless someone designs a replacement for it.
Also in this conversation:
• The hybrid hangover, and why asking people back without offering anything new fails
• Friend firm instead of family firm, and why she made the switch
• Turning what lives in people's heads into a documented firm-wide wiki, built in six months
• Why succession planning breaks when relationships and decisions run through one person
• Simplify, her single step for any leader rethinking how work gets done
Listen to the full episode: Innovative Work Models for the Future with Megan Braverman (https://www.theblisspodcast.com/innovative-work-models-for-the-future-with-megan-braverman/) Guest profile: Megan Braverman (https://www.theblisspodcast.com/guests/megan-braverman/) More from the Featured Guest Series (https://www.theblisspodcast.com/categories/bliss-businesses-series/)