May 28, 2026

Value DRiVEN: Scaling Brands Through Connection with Adam Sutton

Value DRiVEN: Scaling Brands Through Connection with Adam Sutton
The Bliss Business Podcast
Value DRiVEN: Scaling Brands Through Connection with Adam Sutton

Scaling a brand is not just about opening more locations. It is about creating meaningful experiences that connect teams, customers, and communities.

In this episode of The Bliss Business Podcast, we welcome Adam Sutton, CEO of DX3 Brands and RNR Tire Express, to explore Value DRiVEN: Scaling Brands Through Connection.

Adam leads with a Value DRiVEN approach focused on developing strong teams, scaling brands, and creating meaningful customer and community experiences. His leadership builds on the foundation of RNR Tire Express, a national franchise retailer for tires and custom wheels known for flexible payment options and a people-first service model.

In this episode, we explore:

• Why connection is essential to scalable brand growth

• How values shape customer experience and franchise culture

• Why strong teams are the foundation of strong brands

• How community impact can become part of business strategy

• What it takes to preserve a family-business spirit while scaling nationally

• How leaders can create experiences that people remember and trust

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Martha Huerta

A brand grows strongest when people feel connected to its purpose, its culture, and the value it creates in their lives.

Adam Sutton Profile Photo

CEO of DX3 Brands and RNR Tire Express

Adam B. Sutton is the CEO of DX3 Brands, (the franchisor of RNR Tire Express and Gigglewaters), where he leads a Value DRiVEN approach to developing strong teams, scaling brands and creating meaningful experiences for customers and communities. With a unique background spanning creative, technology and executive leadership, he has helped grow multiple companies and produced work for some of the world’s most recognized brands. He is passionate about mentorship, partnerships and building businesses that create lasting impact.