The EQ Behind Clear Marketing with Josh Porter

In business, clarity is not only a marketing skill. It is an emotional intelligence skill.

In this episode of The Bliss Business Podcast, we welcome Josh Porter, Founder of Thunderwolf Consulting, a fractional CMO and go-to-market strategist who helps growth-stage AI and developer-tool companies clarify positioning, sharpen product narratives, and build strategies that accelerate adoption.

With 20 years of go-to-market experience across enterprise software and high-growth startups, including product marketing and growth leadership at Google Cloud and multiple AI scale-ups, Josh understands how difficult it can be to turn technical innovation into a story customers actually understand.

In The EQ Behind Clear Marketing, we explore:

• Why emotional intelligence matters in messaging and leadership

• How clear marketing begins with understanding the customer’s pain

• Why technical products often fail when the story is unclear

• How AI makes human judgment, empathy, and trust even more important

• Why alignment across sales, marketing, product, and leadership matters

• How leaders can build go-to-market systems that feel clear and human

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Martha Huerta

The best marketing does not just explain what a product does. It helps people feel understood, confident, and ready to act.