Sustainable Business Practices and Ethics with Amanda Fornal
Sustainable business is no longer just about environmental impact. It is about building organizations that are resilient, human-centered, and grounded in ethical leadership.
In this episode of The Bliss Business Podcast, we welcome Amanda Fornal, founder, executive coach, startup advisor, and business consultant with more than 25 years of experience in technology, business transformation, and change management.
Amanda is the founder of Orange SFM, Founder Buddies, the Investing in Kindness initiative, Elephari, and Women in Exploration. She is a Director at Founder Institute Germany and has advised more than 100 early-stage founders. Her work bridges strategy, leadership, global exploration, and storytelling.
In this conversation, we explore:
• What sustainable business practices really mean in complex organizations • The role of kindness in leadership and investment decisions • How ethical decision-making shapes long-term resilience • Why human-centered systems outperform purely transactional ones
🎙️ Hosted by Steven Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta
Sustainability is not a department. It is a leadership philosophy.
Founder | Executive Coach | Business Consultant | Explorer | Startup Advisor
Amanda Fornal is a founder, executive coach, startup advisor, and business consultant with more than 25 years of experience in technology, business transformation, and change management. Through her company Orange SFM, she helps leaders build resilient, human-centered organizations by improving strategy, strengthening processes, and guiding teams through complex transitions.
She is the founder of Founder Buddies, a community supporting purpose-driven entrepreneurs through structured peer connections, coaching, and cohort-based learning. Amanda also serves as a Director with Founder Institute Germany, where she has advised more than 100 early-stage founders. She is the creator of the Investing in Kindness initiative, which explores how kindness influences leadership, business practices, and investment decision-making.
Beyond her work in business, Amanda is an explorer and cultural visual storyteller. She is a Fellow of The Explorers Club and the founder of Women in Exploration. She has traveled to more than 100 countries documenting global traditions and women’s histories, and works to highlight the contributions of women in scientific research, sustainability, and cultural learning.
Through her Love is… project, Amanda interviewed 612 people across more than 75 countries about how they define love and which forms of love they value most. This research has informed her coaching practice as well as creative works, including a play, a musical, and a technology initiative. Drawing on these insights, she founded Elephari, a storytelling platform that …Read More
