Marketing With Purpose Kit: Marketing as a Growth Engine for Franchises

Franchise brands that treat marketing as a growth engine, not just a support function, are far more likely to scale efficiently across locations. Yet many multi-location businesses still struggle to unify strategy, performance data, and local execution into a system that consistently drives results.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Fred Navas, Digital Marketing Specialist at Zero Company. With a career that dates back to the early days of paid search, Fred has led direct response campaigns for both local and national brands and built a strong reputation for performance driven strategy and execution.

Over the past several years, Fred has specialized in supporting franchise and multi-location businesses with lead generation campaigns across Google, social platforms, and SEO. His expertise spans Digital Display Advertising, Pay Per Click (PPC), Programmatic Advertising, and Google Analytics — all grounded in a focus on measurable growth and scalable results.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why marketing must function as a growth engine for franchise systems

• How performance data guides smarter multi-location strategies

• Practical approaches to lead generation at scale

• Lessons from decades of digital advertising evolution

🎧 Whether you’re growing a single brand or managing multiple locations, this conversation will help you rethink how marketing fuels sustainable franchise expansion.