Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what your customers do.But connection is what makes them stay.
In a world driven by analytics and performance metrics, the brands that truly grow are the ones that build community, trust, and lasting relationships.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Trisha Peña, VP of Marketing at Burn Boot Camp.
Trisha leads marketing strategy across the Burn Brands ecosystem, including Burn Boot Camp, Burn On Demand, and Burn Nutrition, overseeing brand, performance marketing, partnerships, and franchise development with a focus on driving member growth, franchise expansion, and long-term brand strength.
Passionate about building brands that bring people together, she connects community, storytelling, and measurable growth to create marketing that not only performs but empowers people to build strength, confidence, and long-term health.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• How to balance data with authentic human connection
• Building community-driven brands that scale
• Turning storytelling into measurable growth
• Creating marketing that inspires loyalty and long-term engagement
🎧 If you’re looking to move beyond metrics and build deeper relationships with your customers, this conversation will reshape how you think about connection in a data-driven world.
VP Marketing, Burn Boot Camp
Trisha Peña is the Vice President of Marketing for Burn Boot Camp, where she leads marketing strategy across the Burn Brands ecosystem including Burn Boot Camp, Burn On Demand, and Burn Nutrition. She oversees brand, performance marketing, partnerships, and franchise development marketing with a focus on driving member growth, franchise expansion, and long term brand strength.
She has a passion for building brands that bring people together and for creating marketing strategies that connect community, storytelling, and measurable business growth. Trisha is especially motivated by work that empowers people to build strength, confidence, and long term health.
Outside of work, she is a proud mom of three boys and believes that strength built in the gym carries into every part of life.
